9LINKS - Key Persons


Arwa Bombaywala

Job Titles:
  • Science Engineer With a Master
Arwa is a seasoned digital marketing professional with 7+ years of experience in B2B lead generation, social media marketing, and search engine optimization. She has built her expertise by working with multiple niche startups across industries. Arwa's analytical skills clubbed with her strong business sense and strategic thinking have helped multiple start-ups grow multi-folds. Arwa is a computer science engineer with a Master's in Business Administration. To pursue her desire to excel in the digital marketing field she has also completed a certificate course from ISB in Digital marketing and analytics.

Dr. Nivedita Srivastava

Job Titles:
  • Fellow of NITIE
Nivedita specializes in the area of psychometric assessment and organisational development. She has an experience of more than 18 to 21 years. She has worked with Randstad (I) as a Consultant in the area of Assessment Practices and IIM, Indore. Nivedita specializes in the area of psychometric assessment and organisational development. She has an experience of more than fourteen years. She has worked with Randstad (I) as a Consultant in the area of Assessment Practices and IIM, Indore. Nivedita is a fellow of NITIE (doctoral program) in organizational behaviour from NITIE, Mumbai, in the area of Emotional Intelligence and Managerial Innovation.She holds a Masters in Psychology from Dayalbagh University (Deemed University), Agra. She is certified on various tools such as 16PF, FIRO-B, PAPI. She is also an internationally certified trainer by City and Guilds. Teaching is also one of her passions and is associated with MICA, Ahmedabad as a visiting faculty.

Nandita Narayan Mathur

Nandita is a value driven professional who has worked across industry domains and brings to the table a sense of intent, passion and commitment. She has done her PGDBA from Jaipuria Institute of Management with a high degree of distinction. A keen management thinker and an advocate for gender equality she has always strived to make a difference to the people around her. She has co authored a book - New Horizons in Indian Management which is a pioneering work on India's 21st century management. Endowed with a keen eye for detail, business acumen she has was instrumental in driving the significant parameters of the business model which focused on inculcating a habit of reading among young minds at one of India's leading media houses. She was part of the Hindustan Times Pace program and was responsible for facilitating significant tie ups with leading schools. She played a vital role in helping budding professionals make right career choices at UPDESCO. At 9 Links she leads the business development initiatives with a focus of making it one of India's leading companies in the psychometric space with a presence across key industry verticals.

Prof. Sumi Jha

Job Titles:
  • Professor and Associate
Prof. Sumi Jha is a Professor and Associate Dean (Academics) at National Institute of Industrial Engineering (NITIE). Her research interest is in the area of Strategic leadership, People analytics, Shared Leadership, Employee empowerment and

Richa Srivastava

She holds a Post Graduate Diploma in Business Administration from IMS Ghaziabad. She is certified professional on Market research and Data Analyst from MICA, Ahmedabad

Satyarth Srivastava

Job Titles:
  • Director at ADIT Microsys Pvt Ltd
Satyarth Srivastava is the Director at ADIT Microsys pvt ltd, a global IT Development and consulting firm as well as offshore services provider, with corporate business offices and development center located in Ahmedabad, India. Being an entrepreneur in the field of IT development and consulting, his primary responsibility includes Business Development for services like Software Development, Website Development & hosting, Internet marketing, ERP sales & implementation, networking, virus protection etc. Satyarth started his career at ADIT Microsys in 1999 and the organisation has grown multi-fold under his leadership. He carries with him a diverse experience of more than 18 years.