MINICHEF RESTAURANT

The LEGO® House MINI CHEF is the very definition of experiential marketing. Designed from the core brand experience outwards, with top quality, world unique ambition and backed by a huge fanbase, it is as enjoyable on its own merits as it is viral by design... Two magic family moments capture the joy of building and pride of creation that are core to the brand. The experience quickly went viral and widely published. After two years of operations, it remains a must-visit for fans, retaining top marks for experience and having served over a quarter million meals... LEGO® House wanted a novel dining experience for families visiting the new LEGO House in Billund, Denmark. Something techy that embodied the joy of building, delivering on the endless possibilities for play and learning with the inspiring LEGO® brick.