PRIMO WATER CORPORATION

While Primo's (formerly Cott) history dates back to the early 1920s, we have completely transformed our business over the last five+ years and can proudly say that present day Primo is a pure-play water company with a significantly improved business profile positioned to benefit from sustained growth expected in the bottled water industry... Primo Water is a leading pure-play water solutions provider in North America and Europe and generates approximately $2.2 billion in annual revenue. Primo Water operates largely under a recurring revenue model in the large format water category (defined as 3 gallons or greater). This business strategy is commonly referred to as "razor-razorblade" because the initial sale of a product creates a base of users who frequently purchase complementary consumable products. The razor in Primo Water's revenue model is its industry leading line-up of innovative water dispensers, which are sold through approximately 10,800 locations and online at various price..

Also known as: Primo, Primo Water

Primary location: Tampa United States