TAYLOR

Dramatically improve your prospecting results by leveraging our ability to enhance and assess customer data. Our IBM SPSS Neural Networks modeling tools provide deep-dive, non-linear data modeling that enable you to discover more complex relationships in your data. We evaluate demographics, psychographics, household buying behaviors, life stage triggers, geography and more. The result is increased customer loyalty and a significant increase in marketing performance for new customer acquisitions and customer cross-sell initiatives... To be successful, you must have access to timely and meaningful marketing metrics. We design our programs and campaigns to collect and provide the full array of metrics that you need. From simple sales matches and offer testing to complex structured tests that evaluate acquisition data performance, we bring the creative approaches to analytical challenges... Utilizing data to drive bottom-line results is both an art and a science. We can provide a suite..

Also known as: Taylor Corporation, Taylor MDA

Primary location: Lansing United States