At the time of writing, it is 2020 now. The world first automated content analysis was 58 years old. If there is still an innovation factor of using a 58-year old technology and hype about it, it is actually absurd. Although mew dictionaries are developed almost every month, many communication researchers-myself included-are doing automated content analysis the way very similar to Philip J. Stone and Co. did back in 1962. The discouse about automated content analysis should be very similar to way I read about the double helix structure when I was a high-school student in the mid 90s: it should be boring and uncool.