HSG ADVISORY - Key Persons
Chris Stokel-Walker is a journalist and lecturer based in Newcastle. He is the author of YouTubers: How YouTube shook up TV and created a new generation of stars, and TikTok Boom: China's Dynamite App and the Superpower Race for Social Media. A consummate storyteller, Chris works closely with HSG's VC clients.
Job Titles:
- Editor of Balance Sheet
- Freelance Journalist
Editor of Balance Sheet & finance specialist. Daniel is a freelance journalist with an interest in equity markets and corporate trickery. He is the brains behind Balance Sheet and looks after financial content across the HSG client base. He also runs the blog Shorting Hat and previously worked at Deloitte and EY.
Content Manager. Darcy originally cut her teeth in PR consultancy, leading international campaigns for enterprise fintech, pharma and SaaS businesses and ghostwriting for C-suite executives. She manages the build-out and scale-up of HSG's content functions for VC and tech clients, with an eye for differentiated thought leadership.
Emily is a former financial journalist and communications expert, who has a breadth of experience across the private and public sector. She supports the entire HSG portfolio, with a particular focus on fintech and healthtech clients, and earned media. She is also the founder of More Diverse Voices.
Florence is former head of content at The Conduit and was an editor for TEDxLondon. She works with HSG's VC clients, SaaS and fintech companies, and with corporate clients, leading strategic projects like reports and perception audits.
Founder. Harriet is a writer, former business and finance journalist, and investor. She launched HSG in April 2020.
Content Manager. Harry has been writing professionally for almost a decade. He was previously Head of Content at WeSwap and RationalFX and, having worked with fintechs like Revolut, supports across the HSG portfolio on long form content covering payments, private investment, data commerce and more.
Jonathan specialises in strategy and production of audio and video content. He works with tech companies, and the BBC as a senior producer and journalist covering technology news. He's worked across major BBC programmes, made radio and podcasts for BBC World Service, and advised Radio 1 on their podcast strategy.
Josh writes books with entrepreneurs and business leaders, developed messaging for startups and funds, and authored numerous thought leadership reports and articles. He works with HSG's VC and corporate clients, focusing on meaty, data-driven content.
Kerry is a content strategist and writer with over 17 years' experience. She combines tried-and-tested strategies with production, converting content into revenue for HSG clients. Kerry also has specialisms in fintech and marketing.
Lauren is a copywriter and content strategist with a special focus on SaaS and ghostwriting for leadership. She works across the HSG portfolio, and manages, as well as writes for, our early-stage B2B software clients.
Lynn is an SEO consultant with over 10 years of experience. She's helped businesses of all shapes and sizes boost website traffic and grow revenues, and tag-teams with the HSG team in helping fast-growth SaaS clients.
Michael is former content lead at Klarna, and Fidelity before that. He works closely with our fintech and finance clients, and is also a podcast producer for blue-chip and enterprise firms.
Niamh is former head of content at fintechs Onfido and Fidel API. She manages, as well as writes for, HSG clients ranging from global fintechs to seed-stage software companies. She specialises in large, strategic projects, and end-to-end delivery.
Becca is a content strategist and writer, with over a decade's experience specialising in demand gen content creation and distribution. She works across all our clients, enhancing distribution strategies and backing content production with data.
Operations Director. Sophie has nearly a decade of experience in project and client management in the media industry, having led production and delivery at Condé Nast. The linchpin of HSG, she heads up operations and keeps everything running smoothly.
Lead Writer. Toby is a technical, UX and copywriter, with a background in fintech and payments, having honed his craft at the likes of LendInvest and Checkout.com. He works across the HSG portfolio, with a particular focus on our VC and crypto clients. Toby also leads on web copy creation.