PR CRISIS - Key Persons


Erica Fetherston

Job Titles:
  • Senior Account Executive
Erica has over a decade of experience in communications, public relations, social media management, digital marketing, political campaigns, and public affairs. She spent seven years leading communications strategy at Local First Arizona, one of the state's most well-respected organizations as well as the nation's largest local business coalition. Erica has a proven record of public relations and social media related successes as well as a knack for storytelling that guarantees attention and engagement.

Josh Weiss - President

Job Titles:
  • President
An industry veteran with over 20 years experience in public relations and crisis communications, Josh Weiss has committed himself and his business to bringing clients consistent public relations results, with an emphasis on building up a bank of good will to create opportunities for today and protect against disaster tomorrow.

Laura Slawny

Job Titles:
  • Account Manager
A former television reporter, news producer and executive producer, Laura is a gifted storyteller that has earned numerous awards including four regional Emmy awards and the prestigious Edward R. Murrow award. Most recently she worked as a publicist for another firm where she earned noteworthy local, regional, industry and national coverage for clients media coverage and is excited to bring these talents to assist our clients.

Natalka Zeleny

Job Titles:
  • PR Specialist
Natalka has nearly fifteen years of experience with extensive knowledge in the Business to Business (BtoB) and Business to Consumer (BtoC) natural product and commodity sectors. She has worked with international clients, trade organizations as well as participated in FDA and FTC regulatory meetings and reviews. Her most recent clients before joining 10 to 1 were a multi-state utility and a global trade show company.

Sharda Veeramally, Sr.

Job Titles:
  • Account Executive
Sharda has worked in public relations, marketing and social media for the last decade in both India, and Arizona. Her experience includes assisting numerous technology companies, as well and large national homebuilders.