SMYTHCP3.COM

Global business leader with 15+ years of Marketing, Strategy and General Management expertise, with a passion for building, shaping and running businesses and a proven track record of driving results... Commercial expertise in accelerating growth and reversing declines on iconic brands while driving optimization through productivity, cost-savings, operational efficiencies and effectiveness to drive margin enhancement with varying levels of resources and investment... Drove business transformation through development of global marketing strategy & planning in partnership with regional executives. Established marketing best practices, insights, customer value propositions and KPIs across key global markets to drive business impact and results.