ADVANCE STRATA CONSULTING GROUP - Key Persons


Emma Elsworth - Chief Legal Officer

Job Titles:
  • Legal Counsel
Emma is a qualified property lawyer and accredited property law specialist of the Law Institute of Victoria. She has practised for the last 2 decades, and has worked in the private and public sphere. Her expertise is in strata and facilities management and associated legal issues in residential and commercial subdivisions is an asset to the company. Emma understands stratum company arrangements, having acting for private clients buying and selling apartments which are governed by a stratum service company. She has advised clients seeking to convert a stratum subdivision plan to a strata plan of subdivision. Emma understands the conversion process which involves: - Land surveying. - Building compliance requirements triggered by a subdivision. - Dealing with proprietors and their mortgagees/encumbrances of stratum-titled apartments. - Dividing the residual land and allocating accessory parcels to apartment owners and the stamp duty implications, and legal advice.

Melinda Cohen

Job Titles:
  • EXECUTIVE DIRECTOR
Melinda has over 30 years' experience in asset management. This includes a strong background in facility management, compliance management, ethical business practices, trust account supervision as well as specialist knowledge in mixed use owners' corporations and complex strata, community and building management committee schemes. She is passionate about the strata industry and is a member of owner's corporations in NSW, South Australia, Queensland and Victoria. Melinda provides commercial associations with exceptional customer service and the highest level of professionalism and transparency in her operations. Her exposure to the building industry allowed her to develop expertise in project management, an understanding of all aspects of buildings as well as gained a wide range of expertise in building defects and strata improvements. Melinda holds qualifications in property, project management, building design & construction and is a member of the Australian Institute of Project Management and a graduate of the Australian Institute of Company Directors.

Richard Lay

Job Titles:
  • Executive Director Business Development
Richard Lay is our Executive Director, Business Development.He has spent close to a decade working at National Australia Bank in key relationship management roles, responsible for managing large relationship accounts prior to joining Advance Strata Consulting Group. Richard is responsible for overseeing the Business Development and new project activity at Advance Strata Consulting Group. He is a hands on director and has experience managing a diverse owners corporation portfolio ranging from blocks of units, apartment blocks, townhouses and factories. Outside work, he is a keen property investor and has a keen interest in property developments and has an in depth understanding of the property developing process which greatly compliments our Property Developer clients in offering advice during the development and design stage to help minimize maintenance and running operation costs and to also help prevent oversights in design.

Ricky Cohen

Job Titles:
  • Marketing and Sales Manager
While Ricky is the youngest member of our team, his energetic passion for sales and marketing has been a great addition to Advance Strata Consulting. He holds a bachelor's degree in Business and Marketing and a certificate in Digital Marketing and many other academic achievements. Notably Ricky has worked in Marketing and Sales in the property industry where he won Best Marketing Campaign over $40,000 at the REIV Awards and previously worked in marketing for UberEATS. He has a keen interest in digital marketing, technology and innovation.

Ronald Perera

Job Titles:
  • Executive Director, Operations
Earl is our Executive Director of Operations. He has been surrounded by owners corporation his entire life and is a valuable asset to the company and the strata communities that he looks after. He has worked for the largest corporates in Australia including Macquarie Bank, the National Australia Bank as well as a major Silicon Valley company. He is tertiary qualified with a bachelor of business (majoring in accounting) and is an associate member of CPA Australia.

Stephen Yin

Job Titles:
  • Director of Strategy, Growth & Assurance
Stephen wealth of experience working with some of the largest global multi-national companies and holds a Bachelor of Laws. He leads the companies growth blueprint and strategic direction of the company.