BRANDYOURBUSINESSFORSUCCESS.WORDPRESS.COM

Brands deliver customers. Being on-brand keeps them coming back. Brands reduce uncertainty by promising as well as delivering a consistent, predictable experience. From the combination of messages and experiences we get from a brand, we believe that we will receive a certain, distinctive experience from it. It's this belief that inspires trial and loyalty. People…... Once your brand has built a great reputation, it might seem attractive to use it use it to enter a whole new product category. Taking consumers with you into unknown territories can be quite hard however. Frankly, would you buy Maggi milk? Heineken wine? A brand is like a paper clip … if you overstretch…... Does your brand have what it takes to GROW your business?