DYLL

Dyll was born in 2004, at about the time when traditional media was beginning to step out of the spotlight as the most potent advertising tool. Consumers had taken control of the conversations around brands, using every opportunity to text, post, or share an opinion about their experience with a product or service-whether above-the-line, below-the-line or online. Making sure a brand had one face, one voice across all media channels had become a greater challenge... Drawing on the strict strategic-planning discipline its founders had grown up with in JWT, Dyll immediately adopted a strong adherence to integrated marketing communications. Dyll was, and remains, a tight hive. Having defined its role as a think tank and central hub, it launches nationwide 360-degree campaigns despite its small size. As guardian of the key creative concept, Dyll works with various partner agencies, each a specialist in its own right from brand activations to mobile marketing to PR. Dyll provides the core..

Also known as: Dyll Philippines