INITIATIVE NEW LIFE

Creating something new - with care. With NEW LIFE, we want to promote sustainable products and heighten people's awareness of the need to consume consciously and conserve resources... The name of the NEW LIFE initiative says a lot about its goal: We want to create something new - but with care. We want to breathe new life into old products, while at the same time being mindful of all life on this earth: plants, animals and us humans. To do this, we must be mindful of the resources that nature gives us, as long as we do not want to practice renunciation... The NEW LIFE initiative aims to use recycled material from old tyres in new durable products and to promote the circular economy.