Influencers and employee advocates helped us gain more mentions and through our social media consultation setup, we touched several attendees with quick trainings. This plan was adopted across forums in New York, Mexico, DC, Paris and Sao Paolo and were extended in include livestreams of the Keynote. We added Instagram activations and contracted additional tech subject matter experts as influencers. Pipeline sales at the Forums were found to be 1.9 times that of 2019...
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