LEOPOLDO LEAL

Leopoldo Leal is an educator, graphic designer and type designer, based in São Paulo (Brazil). He holds a Ph.D. in design from the University of São Paulo (2019), postgraduate certificate from the Type West Letterform Archive (2022) and a postgraduate certificate from Plantin-Moretus Expert Type Design Class. His book Graphic design creative process: Pandemonium, is a result of his Ph.D. dissertation which was awarded at Type Directors Club, Latin American Design Awards and Brasil Design Award. In over 20 years of experience, Leopoldo have worked as a designer at Pharus, Landor, Interbrand, Futurebrand and GAD 'Branding. He won some significant design awards: Type Directors Club , Brasil Design Awards, Latin American Design Awards, Idea Brasil, IF Communication Design Award and DDC Gute Gestaltung. Leopoldo is an adjunct professor at ESPM and École Intuit Lab... Leopoldo Leal holds a Ph.D. in design and architecture from FAUUSP. He is a professor for the SENAC graduate program and at..