COPRIGHT

After spending almost two decades as one of the regional owners and managers of Market Behaviour Ltd. Asia Pacific, a multi-national research organization, I knew what I loved most was doing qualitative research... Now as the owner of SWS Ltd., an independent qualitative consultancy, I have the freedom to do just that. From taking the brief, writing the proposal, moderation, analysis, reporting and presentation, From beginning to end I take full responsibility... My mentors, John & Mary Goodyear taught me the process of doing consumer research "is a process". You cannot take shortcuts. New, objective thinking needs to be brought into play each and every time a study is undertaken.

Also known as: Strategic Weather Station