AFFINITY INVESTMENT ADVISORS

Founded in 1992, Affinity Investment Advisors, LLC is an independently owned, registered investment advisor based in Newport Beach, California. Affinity utilizes a time-tested investment approach which is repeatable and scalable. Since our founding, our focus has been exclusively on the publicly traded equity markets. We have consistently applied our systematic process to a variety of equity strategies... Affinity believes that while the equity markets are highly efficient, pockets of inefficiency and security mispricing exist where a systematic, active strategy can add value. Market inefficiencies exist based on the behavioral tendencies of investors, and Affinity seeks to exploit these inefficiencies by identifying and investing in attractively valued businesses whose underlying fundamentals are improving. For over 25 years we have been executing our philosophy in a consistent, disciplined and rigorous manner... We believe that systematic investing - which we define as a process..

Also known as: Affinity Investment Advisors, LLC