DATAISCONTENT

These days, data is the starting point in any discussion. Data also is the ground zero for creativity, Data is the headend that shapes our communication strategies, disciplines our ideas, and helps us wear shoes of the customer before we start getting consumed by our own ideas. Data is an addiction. Like all addictions data needs detox. Reality, perspectives, ability to touch the intangible, are some of the invisible subjectivities that help align data with business objectives.