HUBBLEBERRY - Key Persons


Bob Maddams

Job Titles:
  • Director
Bob is an experienced copywriter and director having written over 300 TV commercials and directed TV commercials, viral videos, corporate films and broadcast documentaries. His clients have included Blackpool Pleasure Beach, Harveys Furniture Stores, Nat West, Honda, The Daily Mirror, The Media Trust and Roche Pharmaceuticals. For ten years Bob worked in Ethiopia writing and directring behaviour change drama films for the United Nations and various aid agencies. Soho House it wasn't.

Carl Shuck

Job Titles:
  • Executive Producer
Carl comes from an agency production background. An ex board director of Abbot Mead Vickers he looks after hubbleberry's business development and is always available to oversee our productions. Branding, marketing strategy and joined-up thinking are his specialities which makes our eyes glaze over a little but is essential in understanding where our clients are ultimately coming from. For some unknown reason this son of Somerset supports West Brom.

Fiona O'Neill - CFO

Job Titles:
  • Finance Director
Fiona's been with the company pretty much since day one. You'll talk to her about terms of payment, setting up accounts and all matters financial. She runs a formidably tight ship, takes great pride in paying our crews within a couple of weeks of shooting and likes to occasionally escape from the office by traveling all of 20 metres into her garden.

Jevon O'Neill

Job Titles:
  • Director
  • Producer
Jevon started Hubbleberry in 1991 which suddenly seems a long, long time ago. He's directed commercials for newspapers (The Sun, The Sunday Times, Daily Express, The Business), supermarkets (Morrisons), insurance companies (AXA Sun Life Direct), charities (St Mungo's, RSPCA), DIY products (No More Nails, Unibond Minis, Sellotape, Pritt Stick) food products (New York Bagels) in fact... well, let's just say he's directed a lot of ads. And produced them all too. Which is kind of different. But seems to work! In addition, he's an award winning features writer, director and producer, with two produced movies to his name.

Mike Lacey

Job Titles:
  • Director
Michael (let's call him Michael) studied at a Manchester film school and, after graduating, was soon directing corporate commercials and videos for MacDonald's, John Lewis, British Gas, TNT, Nissan and Unibond. Armed with something to say, Michael then wrote and directed a ten minute short film which went on to represent the British Film Council in major film festivals. Three months later a door opened in the competitive world of continuous drama and to-date he has now directed over 40 episodes of ITV1's Emmerdale.