Predictive AI-powered frontend platform using extreme hypervariation and microsegmentation to optimise UX personalisation for enterprise retailers...
Automatically optimises/AB tests content based on realtime behaviour cues unless attenuated by manual override rules (such as forcing :high_ltv visitors to see specific content UX and merchandising at every stage in journey vs :visit_first_time) or delivering a richer experience when viewing sponsored brands listed on the site (larger image creative, no competitor upsell etc.