ALLISON HOFFMAN

Allison Hoffman is an e-commerce and SEO consultant with over 9 years of experience working on websites for both small businesses and enterprise retailers... I am a collaborative e-commerce and SEO consultant with over 10 years of experience. I am skilled in utilizing technical resources, customer feedback and business goals to establish vision and define requirements that drive results... I have spearheaded countless e-commerce projects over the years by leading a team of engineering, design and QA resources. I work cross-functionally with business stakeholders, technical resources and UX teams to define product requirements and project scope. Most recently, I created and maintained the e-commerce roadmap for a national media company. Features included adding improvements to the subscription renewal process and adding the option to save a credit card and address during checkout, use promo codes and test pricing offers.