BRILLIANT

Although we have a rough BOM and know our margins, (otherwise we wouldn't have come this far) it's time to source the right factory. Depending on where we see the product being sold online (high margin, low volume) or retail (low margin, high volume) a factory is chosen to meet the manufacturing and volume demands of that channel... Based on several factors, we decide if we are the best team to take the product to market, or if it's better to license our invention to the network of 233 companies that make everything you see in WalMart, Target and BBB. Since a lot of the risk has already been removed and patents filed, we're able to negotiate higher royalty rates, often 5% to 7% of gross sales... If we're the ones taking our invention to market, that's when the real work begins! Everything up to this point has been fun. It's time to rise and grind and get out there and sell. Our team shoots a long and short form video focusing on the "who cares?" and builds a lead-generating website...

Also known as: Brilliant Co