CHERRYPEACHPLUM

What should a CEO look at to stay in control, drive revenue and profitability, without getting overwhelmed with the daily nitty gritty? We help develop the right dashboard, sift through data, create structure to MIS reporting... Are you planning to launch a new product or a new brand? We can help craft the mix and launch and implement in the market. Launch your product successfully and create a strong market presence. Brands relaunch for several reasons - to shed old perceptions, create a new identity, to enable entry to new consumer segments, to enable geographic expansion, change business lines, expand portfolio, walk away from a scam or crisis etc. A brand relaunch is as much work if not more as compared to a new brand launch as it requires changing perceptions. This will mean rethinking the strategy for the relaunch, recrafting new product/ service bundle, the brand proposition, brand architecture, communication, and media strategy to cast aside the old and acquire a new identity,..

Primary location: Saudi Arabia