DIRECTIVE CONSULTING - Key Persons
Job Titles:
- Associate Director of Paid Media
Adrian Landrum is an Associate Director of Paid Media at Directive. She has over 8 year of experience in the industry across a variety of verticals, including retail, hospitality, and B2B SaaS. She specializes in media strategy & full-funnel planning. She earned her undergraduate degree from the University of Virginia and her MS in Management from Wake Forest University. Adrian lives in Richmond, VA with her husband Andrew & their cat Panda.
Alex Reyes is the Director of Sales at Directive and brings over 7+ years of experience in Sales Leadership, Enterprise SaaS Sales, and Strategic Relationship Development. Alex prides himself on his ability to build lasting, meaningful relationships with our customers, making Directive an invaluable asset to their company. Outside of work, he enjoys playing golf, going camping, and spending time with his family.
Alex Slade is a Creative Project Manager at Directive, hailing from San Diego, CA. Her creative career began in live production as a Lead Producer and, what the crew would lovingly call her, ‘set mom'. While slightly different than set life, her role still consists of managing all things video production logistics, client collaboration, and timeline management. When she's not managing video production, she's likely spending time at home watching Seinfeld with her boyfriend, playing fetch with her hyperactive dog, going out for brunch, or traveling.
Alexis is an Account Director on the integrated Accounts team. She brings 12 years of media and marketing experience with a background in paid media. Based in Vancouver, BC she has a passion for travel, food and everything outdoors!
Amanda Krause brings over 19 years' digital marketing and paid advertising experience to the Directive team with 8 years of specialized B2B experience in paid search, digital marketing, programmatic and ABM strategies for enterprises with complex sales cycles.
Job Titles:
- Senior Account Strategist, Paid Media
- Senior Paid Media Strategist
Amanda is a Senior Account Strategist in our Paid Media Department. She has over 9 years of experience ranging from paid search/social marketing, affiliate marketing, and data analysis. Amanda graduated from Seton Hall University and is based out of New Jersey.
Amber is based in Austin Texas and is a Senior Recruiter at Directive. With a background in Social Listening and Research and over 6 years of agency recruiting, she now focuses on finding the perfect candidates for creative and marketing roles. Not a big fan of the outdoors, Amber spends most of her free time to sitting in the dark, watching Tales from the Darkside reruns and lying to others about her active social life.
Amber is the Accounting Manager and in-house CPA at Directive. She received both her bachelor's in accounting and MBA from Oklahoma State University, and has worked in the energy and managed IT industries over the past seven years. She currently lives in Edmond, Oklahoma with her husband and two pitbulls. In her free time, she likes to play with her dogs, read, rescue any stray animal she finds, and go to 80's rock concerts with her mom.
Job Titles:
- Director of Sales
- Director of Growth
Andrew Choco began his career at Directive as a paid social specialist running campaign promotions and advertising for multiple clients. After a few months he moved into a sales role, performing PPC and SEO audits for prospective clients. From there, he jumped straight into the account manager role, where he led strategy for enterprise clients including Cisco, Allstate, SentinelOne, and ClearCompany. After working directly on the client side, Andrew moved back into a sales position where he finds opportunities for growth in any enterprise brands he gets a chance to audit. When he's not busy on discovery calls or building out proposals, Andrew loves discovering new music, following the downfall of all Seattle sports teams (are the MLB playoffs even a thing anymore?), and looking at pictures/videos of corgis.
Andrew Eagar is the Director of SEO at Directive, leading a world-class team of 10+ SEO professionals in the execution of innovative SEO campaigns for SaaS companies. He is a data-driven SEO expert with over a decade of hands-on SEO experience. Andrew started in the digital marketing world in 2008 back when spun articles and keyword stuffing were still cool. Since then he has worked at a few different digital marketing agencies and have filled many roles including Account Management, Partner Management, Director of Strategy, Director of SEO, and SEO Manager. He is our SEO team leader helping guide the professional development of those in his influence and takes great care & pride in what he does.
Job Titles:
- Director of Strategy
- Senior Paid Media Strategist
Andrew is the Director of Strategy and sets out to blend creative, data, and business goals into cohesive plans teams can understand and achieve. He loves spreadsheets, tennis, mountains, and unhealthy amounts of coffee.
Job Titles:
- Digital Designer
- Senior Designer
Angela Pu is a digital designer at Directive. She received her BFA in communication design with a minor in computer science at Washington University in St. Louis, where she fell in love with the design thinking and visual communication. When she's not designing pages or writing code, you can probably find her befriending animals in her neighborhood, creating recipes, or just enjoying time outdoors.
Angie is part of the Talent Acquisition team recruiting international and talented people to join our team. She has more than 4 years of experience, has an MBA, speaks 4 languages, and has always known she wanted to focus on a people role. For her, recruiting is an opportunity to help other people find their life path and every day she feels blessed for that. Angie loves reading, traveling, video games, anime, and listening to comedy stand-ups! She currently lives in Mexico and is very proud of her culture. Whenever she's not working, she's discovering new cafes in her town or being a tacos picker.
Job Titles:
- Account Specialist, Paid Media
Aniela is a Paid Media Specialist for Directive based in Guadalajara, México. She's a persuasive and results-driven team player, always eager to keep learning. Throughout her career Aniela has worked for different industries like organic consumer products, retail, security and safety, and now SaaS. Besides digital marketing, yoga and wellness are her passions, she enjoys balancing her day to day with ashtanga practice and soundhealing sessions. In her free time she loves traveling, discovering new cafes/restaurants in her town, and going out dancing.
Job Titles:
- Associate
- SEO Strategist
- Account Strategist, SEO
While working remotely in Denver, CO, Ashlee joins the Directive team as an Associate SEO Strategist. She has three years of digital marketing experience working across various industries, including insurance, language translation, technology consulting, and manufacturing. Previously coming from an agency where she wore many different hats, she focuses on building close relationships with her clients. With a passion for growing her client's business and helping them reach their goals, Ashlee makes sure her clients feel like she is truly an extension of their marketing team.
After becoming hooked on Season 1 of Mad Men, Blake Smart knew his career would take him to the world of marketing. Equipped with a degree in marketing along with an MBA from Cal Baptist University, Blake began his career at Directive in early 2018 as an SEO Specialist at the ripe age of 22. Since then, Blake has learned the ins and outs of the search engine and holds the title of senior account strategist. In this role, Blake is simultaneously guiding and executing strategies in order to get the best results possible, not just for his clients but for himself as well. Through successful communication, time management, and an assortment of "Dad Jokes," Blake makes sure each client has a one-of-a-kind experience that exceeds their goals overall. Outside of work, you can find Blake running around Huntington Beach, trying new foods, and STILL talking about the Philadelphia Eagles miraculous 2017 Super Bowl run.
Job Titles:
- Director of Strategy
- VP of Strategic Engagements
Director of Strategy Brady Cramm began his journey at Directive over three years ago as the first and original PPC specialist. With a previous background in paid advertisement in the medical device space, he was able to hit the ground running with innovative campaigns. After wearing many hats in the agency, Brady has come full circle and now heads up the PPC department. By keeping a pulse on client competition and assisting his team in the art of crafting no-brainer CTAs, Brady has been able to add his personal touch to every client that enters Directive's portfolio. Outside of work, you can find Brady reminding people that he wants to get a dog and drinking far too much nitro cold brew.
Brady Cramm began his journey at Directive over seven years ago as the first and original paid media specialist. With a previous background in paid advertisement in the medical device space, he was able to hit the ground running with innovative campaigns. After wearing many hats in the agency, Brady has come full circle and is now VP of Strategic Engagement. By keeping a pulse on client strategy as well as industry trends, Brady plays a strategic role in the sales and onboarding of new clients. Outside of work, Brady enjoys traveling with his wife, landscape photography, and playing golf whenever he can.
Brandi Ladue is the Client Marketing Manager at Directive. She has over 10 years of experience working in Marketing and Event Operations. She is excited to utilize her industry knowledge, detail-oriented approach, and customer service skills to create customized experiences with client satisfaction being the ultimate objective.Brandi lives in North Carolina with her husband and daughter. She loves spending time with friends and family, watching her daughter play volleyball, and spoiling her Aussiedoodle, Scout. She also enjoys sampling craft beer, traveling to the beach and mountains, and finding new items at HomeGoods!
Job Titles:
- Digital Graphic Design Intern
Job Titles:
- Account Strategist, Paid Media
- Paid Media Strategist
Bárbara is a Paid Media Strategist based in México. She's a recent graduate of International Marketing and has spent the last two years of her career working in Paid Media primarily agency-side with industries like Education, Workspaces, Healthcare, and Tech. Throughout her career, Bárbara has worked creating strategies that generate leads across different platforms like Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and even Waze Ads. Bárbara is passionate about helping others and taking care of the environment so in her free time she spends time volunteering in different social and environmental organizations. She also loves traveling, meeting new people, and watching sports like Formula 1.
C.J. is an Sr. SEO Strategist that started his career in SEO in 2014. In the last 7 years, C.J. has learned SEO best practices, Javascript, basic HTML and CSS, in-depth technical SEO skills, strategy, how to work cross-functionally with various in-house teams, as well as the importance of staying current on Google's core algorithm updates, bugs and search releases in addition to backing it all up with analytics and data. Beyond technical SEO, C.J. has in-depth knowledge and hands-on practice of optimizing content for SEO, as well as teaching content, marketing, and product teams SEO best practices as well as how to optimize and align their strategy for SEO.
Caitie is the Chief Operating Officer at Directive. She has had a multi-faceted career, starting in Financial Technology, moving into the DTC global advertising space, and now her proven track record of leadership and operational excellence has followed her to Directive. Caitie loves efficiency and facilitating processes, management strategies, and methodologies for business optimization. She brings leading-edge innovation to operational best practices and constantly challenges herself to find a better way. Caitie began her professional career by earning a bachelor's degree in operational communications and journalism from the University of Connecticut. When she is not in meetings and working through communication strategies, she enjoys her Peloton, going for long runs and unwinding with Bravo.
Job Titles:
- Senior Account Strategist, Paid Media
Cassey is originally from Cape Breton Island but is currently living in Halifax, Nova Scotia. After graduating from the Public Relations degree at Mount Saint Vincent University with a focus on marketing, she found that digital was her passion. Quickly entranced by the fast-paced world of media, Cassey focused her experience on the Paid Media specialty, leading advertising efforts in global, national, and local agencies for the past 6 years. She believes in data-driven strategy, and loves to integrate cross-team collaboration to projects whenever possible. When not online, you can find her learning to knit, playing basketball, or making ridiculously specific Spotify playlists.
Clara brings with her a decade-worth of agency experience, spanning many roles. Through numerous algorithm changes and years of troubleshooting an array of SEO needs and in a wide variety of industries, Clara has established herself as an SEO wizard of sorts, backed with time-tested methods and a dash of magic. Clara is passionate about building trusting and meaningful relationships with clients, which allows her to work as an integral part of their team.
Job Titles:
- SEO Specialist
- Account Specialist, SEO
Cristina is an SEO Specialist at Directive. She has a great passion for the world of fashion and digital marketing, as well as for surfing, music and dancing.
Job Titles:
- Senior Account Strategist, SEO
Daniel is a Senior Account Strategist in our SEO department. Throughout his career, he has developed and executed successful digital marketing campaigns across paid media, SEO, and content marketing. Daniel earned an MBA from Duke University, where he honed his strategic thinking and leadership skills. Armed with both his marketing expertise and advanced business acumen, Daniel has since spent the past 10 years working as a digital marketing professional in industries ranging from healthcare to tech startups. In his free time, Daniel enjoys reading sci-fi novels, hiking in local nature trails and traveling to culturally rich destinations.
Job Titles:
- Programmatic Strategy Manager
Job Titles:
- Senior Paid Media Account Strategist
Dominique is an enthusiastic, hard-working senior level marketing professional who's been in the game for 7 years now. She comes to Directive with a hefty portfolio of marketing experience across many verticals and within various industries. Graduating with a BA in Communications from SUNY New Paltz & boasting a 3.6 GPA, Dominique became passionate about marketing from the 1st day of her very 1st marketing class after not knowing what she wanted to pursue after college. Born and raised in NY, Dominique moved to sunny Nashville, TN just over 3 years ago now and is loving every minute of it.
Job Titles:
- Associate Director, Paid Media
I'm an Associate Director of Paid Media, located in London, UK. I've worked with esteemed clients like the UK Government and Google, specializing in biddable media. I excel in data analysis, strategic consulting, and innovative paid media procedures. Outside work, I enjoy long cycling trips off the beaten path, exploring new landscapes. I also find solace in delving into statistics and finding insights from complex data sets. To unwind, I cherish a cozy cup of tea, finding it the perfect companion for relaxation.
Job Titles:
- Director of Revenue Operations
With more than 20 years of experience in both Marketing and Sales, Drew is a Revenue Operations leader that brings a diverse set of skills and experience to the table. Drew is a leader in marketing data and attribution and always has an eye on ensuring that marketing is able to prove the value that they bring to an organization.
Job Titles:
- Associate Director
- Associate Director on the Demand Generation
Elim is an Associate Director on the Demand Generation team who brings leadership experience in planning and executing growth marketing plans across all forms of media. He is based in Vancouver and has a passion for food, F1, and watches.
Job Titles:
- Senior Paid Media Strategist
Job Titles:
- Account Director, Paid Media
Despite earning a degree in finance, Eliza fell into her career in digital marketing immediately after graduating and hasn't looked back. She started working in the B2C space but has since shifted into B2B and loves the pace, accounts, and people that she has gotten to work with as a result. She began with Directive as a Senior Paid Media Strategist and has worked her way up to Account Director in the Paid department, taking on a more strategic role on her accounts. Outside of Directive, Eliza loves to read (with cat in lap), cook delicious meals, and spend time outdoors with her husband and dog.
Job Titles:
- SEO Strategist
- Account Strategist With
Eric Haynie is an Account Strategist with Directive and has 4+ years experience working in SEO with clients across many verticals including retail, ecommerce, travel & hospitality, and software. Originally from Colorado, Eric moved to San Diego and received his undergraduate degree from Point Loma Nazarene University and his MBA from San Diego State. He now lives in Bend, Oregon and spends his free time exploring the outdoors and playing golf.
Erika is an SEO Strategist at Directive. She has been in the digital marketing world for over five years, with diverse experiences across copywriting, content strategy and SEO. She has helped clients across B2B and B2C industries elevate their online presence and achieve their growth goals through her detail-oriented approach to research and project management. Erika is passionate about crafting SEO strategies that exceed expectations and create a buzz beyond the digital space. Based in the Tampa Bay area, you might spot Erika zipping around the sunny trails on her bicycle.
Evan Kurland is an account strategist at Directive. He is a veteran marketing strategist who specializes in seeing the big picture of growing a client's business. He enjoys all the details that connect a business to a consumer and focuses on creative ways to deliver high-quality consumer experiences. Outside of work, you can find Evan trying to learn everything A-Z about basketball strategy and figuring out how we can give forever homes to all the dogs who need them.
Federico brings a unique blend of analytical and creative skills to help clients achieve their SEO goals. With a strong background in both digital agencies and leading in-house digital marketing teams, Federico has developed a keen sense for identifying and addressing everyday pain points to create fresh strategies that result in a better user experience. He also has over 8 years of experience in brand strategy and design, which complements his quantitative side perfectly. Federico's commitment to excellence is matched only by his passion for helping his clients achieve their KPIs. When he's off the clock, you can find Federico enjoying his weekends at music festivals or playing paddle.
Job Titles:
- Account Specialist, SEO
- Mexican SEO Specialist
Frida Garcia, a Mexican SEO specialist, finds joy in balancing creativity and analytics to create effective solutions for her clients. She is grateful for the opportunity to work with amazing clients and colleagues at Directive Consulting, and considers herself fortunate to be able to pursue her passions in her career. Frida enjoys painting, dancing, and traveling in her free time.
Job Titles:
- SEO Strategist
- Senior Account Strategist, SEO
Job Titles:
- Chief Executive Officer
- Co - Founder
Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a search marketing agency for enterprise brands headquartered in Irvine, California. Mehrguth, fascinated by the role search marketing plays in empowering companies and people to connect, has dedicated the past five years toward that passion. Since its establishment in 2014, Mehrguth has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London. Directive's year-over-year growth rate has increased by 300 percent and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations in Orange County. Additionally, he is committed to bridging the gender gap that plagues the marketing technology; currently, 25 percent of Directive's leadership team is comprised of women. As a thought leader, Garrett has been published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more. He also speaks at Digital Summit, State of Search, General Assembly, MozCon, etc. Additionally, he has been a guest speaker on the following podcasts: The DigitalMarketer Podcast, Salesforce, Mixergy - Startup Stories with 1000+ entrepreneurs and businesses, The Growth TL;DR, Edge of the Web and more. He earned a bachelor's degree, with honors, from Azusa Pacific University and an MBA. Outside of work, when he's not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his wife.
Job Titles:
- Associate Director of Design
Grace Pan is an Associate Director of Design at Directive, a search marketing agency for enterprise brands headquartered in Irvine, California. After graduating from Biola University with a bachelor's degree in fine arts in 2016, Grace continued to pursue learning how to cohesively integrate design and business. Through different touchpoints, Grace discovered CRO design and became even more absorbed in understanding the human psychology behind how customers and businesses interact with other businesses (B2B). Combining her print and digital design knowledge and experience, Grace now serves both Directive and its clients to create impactful designs by applying top-of-the-line CRO practices, overall increasing conversions and exceeding business goals. Outside of work, you can find Grace attending concerts, watching her favorite artists talking about their work, obsessing over good food, and traveling to do missions work in Japan. She enjoys creating and being around others who are also passionate about their creative pursuits in life.
Job Titles:
- Account Strategist, Paid Media
- Paid Media Intern
Helena Esparza is a Paid Media Intern. She received her BS and MS in Digital Marketing and Analytics at St. Edward's University. She is currently pursuing her Post-Graduate Degree in Data Science at the University of Texas at Austin. Outside of work and school, Helena loves to go hiking with her dog, Layla, read English literature novels and eat good tacos.
Hien Quach is a senior digital designer based out of Ontario, Canada. When it comes to his design philosophy, he finds the connection between creativity and strategy with intention coming together. Outside of work, you can find him watching sports and checking out bookstores.
Job Titles:
- Senior Revenue Operations Strategist
Ishaan is a Senior Revenue Operations Strategist. They have overall more than 10 plus years of experience working with b2b SaaS technology and consulting companies. Ishaan has a deep understanding of revenue operations, digital marketing, marketing automation, and account-based marketing. They have Masters degrees in Economics, and English along with an MBA from India's foremost management school. In their free time, Ishaan enjoys nature walks, watching movies, and reading books. Ishaan also runs a charity to teach underprivileged children in India.
Job Titles:
- Operations Resourcing Manager / Introducing
Introducing your Operation Resourcing Manager, Jacob Henderson. He is your typical Tampa marketer daydreaming of a galaxy far, far away and attempting to take over the world one website at a time. His goal in life, both through work and play, is to challenge popular beliefs and push the limits of what's possible. The web developer in him geeks out over a beautiful and fast site. While the account manager in him loves organization and a well-prepared strategy.
Jaeson is a Paid Media Specialist and lives in the Charlotte, North Carolina area. His experience in the military, as well as corporate America, has provided him the insight into what it takes to succeed despite overwhelming obstacles. He is a currrently pursuing his Master's in Communications at Johns Hopkins University with a focus in corporate communications.
Job Titles:
- CRO Designer
- Senior Digital Designer
Jane Yang is a Senior Digital Designer at Directive. She received her BA in Design and a minor in Marketing from the University of Southern California. She views design as a bridge that forms relationships and improves the connections between people and the products they use.
Job Titles:
- Account Director, SEO
- Senior SEO Strategist
Jared is an experiened digital marketer with a knack for SEO who has worked with and for entities of all sizes and shapes. Over the course of his 10+ year career, he has experienced the SEO world from a variety of perspectives, which give him empathy and clarity of thought. When complex challenges arise, he loves being part of the solution. Outside of work, Jared will probably be found in his garage building something. He dabbles with the guitar, but doesn't feel worthy of the title "musician" and is an avid sports enthusiast. If you ever want to see his competitive side, just say the words "Super Smash Brothers."
Jared is an experienced marketer with a proven track record in enterprise SEO strategy, content marketing, and technical SEO. He serves as an SEO Account Director, delivering successful outcomes from some of Directive's high-profile clients. He loves being a father of five, turning chaos into order, and arriving at the airport at least 2 hours early for flights.
Job Titles:
- Associate Director of SEO
Jason Cole is the SEO Team Lead at Directive. He has experience managing successful SEO and digital campaigns across a multitude of different industries. He began his understanding of digital marketing in the early 2000's by building and optimizing his own personal websites and figuring out what moves the needle from a search engine perspective. Which lead him into a career of assisting other businesses reach their same goals. When he's not at work, you can find him on the Lake wakesurfing or on an airplane heading to somewhere warm with drinks that have little umbrellas in them!
Job Titles:
- Associate Director of Design
- Vice President of Creative Strategy
Jess began their career at Directive as a design intern, quickly falling in love with creative strategy and working with a variety of clients. They've since worked their way into the role of Associate Director of Design where their main focuses now include mentoring other designers, building out clear design processes, and diving into creative strategy with clients. Before receiving their BFA in Communication Design from Texas State University, Jess worked at a local animal rescue for several years where they perfected the art of herding cats, both literal and figurative. Currently, Jess lives in their hometown of Austin, TX with their wife and four terrible cats. When not at work, they can be found hiking the greenbelts, reading sci-fi and fantasy novels, or making way too many peach preserves/cookies/biscuits than two adults can reasonably eat.
Job Titles:
- Senior Vice President of Operations
- SVP of Operations
- Vice President of Client Strategy
Jesse Seilhan is the Senior Vice President of Operations at Directive. He wakes up every day to help his team grow, his clients succeed, and be home in time for dinner. Since joining the team in 2017, he has helped Directive expand, define, and perfect the definition of how to service an account at a digital agency, including recording 40+ lessons for Institute, Directive's learning management system.
Jesse started down his digital marketing journey in 2014, running all SEO and PPC projects for a boutique digital agency in Orange County. He studied journalism at California State University-Chico and turned that passion into a project, as he regularly reviewed, photographed, and interviewed some of the top recording artists in the world. When he's not working or at a concert, he's watching the Philadelphia Flyers, playing video games, or taking a trip around the country with his wife.
Jess is the Vice President of Creative Strategy and an innovative, culture-oriented Design leader with over a decade and a half of experience building teams, creating brands, and crafting emotional experiences. Working with creatives is her passion. She has worked leading advertising efforts for some of the world's largest brands like Coke, Nintendo, and TikTok and highly regarded gaming IP's like Call of Duty and Fortnite. Gaming continues to be her passion, along with her efforts to save the lives of domesticated rabbits. She lives in Boston, MA with her rescue bunny, Chicken, and her boyfriend and animal activist, Pete. She has learned one of the Japanese alphabets, Hiragana, knows a little of many other languages, and loves playing video games. She believes kindness can change the world and plans on giving a TedTalk one day.
Jessica Rolnick is a Paid Media Specialist at Directive. She received her BS in Marketing from Florida State University and her MBA from Florida State University (Go Noles!). Outside of her passion for the marketing industry, Jessica is an avid photographer and foodie and loves spending time with friends and family.
Job Titles:
- Senior Account Strategist, Paid Media
Jon is a Senior Paid Media Strategist at Directive and comes with more than 12 years in the digital media space. He has managed accounts in various verticals from B2B SaaS, Healthcare, Education, and big box retailers. Jon is super passionate about partnering with companies and working hard to achieve their goals. His personal interests include being an amateur magician, rocking out with his cover band Jean Claude Van Jam, and playing epic games of hide-and-seek with his 3-year-old daughter.
Job Titles:
- Director of Accounts
- Senior Account Strategist
Jordan began his digital marketing career as a paid search specialist, but his passion for constant improvement and guiding strategy led him down his next path as a senior account strategist, where he focused on building strong relationships with his clients and delivering even stronger results. When not in the office, you can find Jordan playing hockey, improving his cooking skills, or hanging out with his two dogs Miki and Kitt.
Jordan started his journey with Directive in 2016 and has worn many hats at the organization starting as a paid media specialist, to strategic roles focusing on enterprise accounts, to launching the L&D department, and now settling into his current role as the Director of Accounts where he focuses on providing an exceptional experience and driving results for Directive's largest accounts. Outside the virtual office, you can find Jordan playing hockey, improving his cooking skills, or hanging out with his two Shiba Inus Miki and Kitt.
Job Titles:
- Innovation Manager
- PPC Innovation Manager
Josh Nelson is the PPC innovation manager at Directive. His interest in marketing began in college where he became fascinated with the intersection of human psychology and marketing. Josh started his digital marketing career as a social media administrator at one of the world's leading wine and spirits companies where he worked with iconic beer brands like Corona Extra, Modelo, and Pacifico. Josh took his talents to Directive, doing both SEO and PPC, but eventually gravitated towards doing just PPC because the blend of creativity and analytics was a perfect fit for him. As a lead PPC, Josh enjoys overseeing PPC strategy process for clients, from the initial planning stages all the way to evaluating campaign performance. He also works closely with the director of PPC to improve processes and efficiency of the department. When Josh is not optimizing everything around him, you can find him playing video games, enjoying a craft beer, or spending time outdoors hiking or camping.
Josh Nelson is the Innovation Manager at Directive. Since joining the team in 2016 as a paid media specialist, his obsession with efficiency and process grew beyond managing ad campaigns and led him to his role today. In his role, he enjoys working with department heads to shape the quality of Directive's deliverables and streamline efficiency with the use of technology. Outside of work, Josh enjoys dirt biking, the outdoors, playing video games, and spending time with his dog, Serena.
Job Titles:
- SEO Strategist
- Senior Account Strategist, SEO
Jubaer is an experienced SEO strategist who has been in the field for over 10 years. Originally from Bangladesh, he now resides in Saskatoon, Canada. Jubaer's passion for SEO stems from his desire to solve searchers' queries and connect them with the right products. Throughout his career, Jubaer has worked with a diverse range of companies in-house, including a SaaS company, an EdTech platform, and several other businesses as a freelancer. His expertise in SEO and a customer-first approach has helped these companies achieve their marketing goals and increase their online presence. When he's not busy optimizing websites, Jubaer enjoys playing chess in his free time. He also loves exploring the scenic beauty of Saskatoon and the surrounding areas.
Katie Knoll has over ten years of experience across multiple industries in the digital marketing space. After graduating from Chapman University with a degree in Business Administration in 2010, Katie embarked on a career in search engine marketing. With a passion for life-long learning and growth, Katie believes that almost anything is attainable with the right attitude and a bit of luck. At Directive, she helps businesses reach their marketing goals through proven strategies and a wealth of technical SEO knowledge. When she's not devoting time in the office, you can find Katie in a variety of yoga positions, watching live music, or 20 ft in the air on a rock climbing wall.
Job Titles:
- Associate Director of Lifecycle Marketing
Kristina is the Associate Director of Lifecycle Marketing. Throughout her career, she has always been data-driven, process-focused, and intrigued by all business operations. Kristina brings a diverse background of experience to Directive, working within and leading teams in both sales and marketing. She is focused on providing Revenue Operations excellence across our client base. Kristina lives in Canada and loves nature, animals, and outdoor activities. She spends her spare time fostering dogs and taking her dog on walks and on the ski hill (hiking in the summer and skiing in the winter!).
Kristy joined Directive in 2022 and was promoted to Director of SEO. Her leadership experience spans a wide array of industries and teams. Her specialty areas include consulting, analytics, and content strategy. She loves geeking out on new and innovative solutions to meet client needs. Kristy graduated with degrees in psychology and journalism from the University of Missouri. She is currently located in the Seattle area after living out much of her professional career in Southern California. She enjoys yoga, health/wellness, and being outdoors.
Job Titles:
- Paid Media Strategist
- Senior Account Strategist, Paid Media
As a "Swiss army knife" digital marketer, Kyle has 4+ years' worth of experience working with a wide variety of clientele covering nearly all industries by strategizing, implementing, and optimizing campaigns for optimal success. He received a BA in Business Administration with an emphasis in Marketing from the Leeds School of Business at the University of Colorado Boulder. He has working knowledge and experience in email marketing, social media, SEO, CRO, marketing automation, CRM, website development, and paid media. Kyle is happiest when experiencing the world as an endless opportunity for learning, discovery, and truth-seeking, which translates nicely into his digital marketing "best-practice" strategies. In his spare time, Kyle enjoys spending time with his friends and family, going to amusement parks, and anything with a thrill. He has a passion for competitive cheerleading with 13+ years of experience where he's earned himself many national titles, as well as both Silver and Gold World championship titles.
Job Titles:
- Associate Director of SEO
With nearly ten years of experience in the marketing field, Kylie is known for providing advisement, education, and support to clients as she develops strategic marketing plans that drive results. With an agency background, she's worked in various industries including healthcare, higher education, consumer goods, and commercial real estate. She considers herself a life-long learner and is always continuing to research the ever-changing digital landscape. Outside of work, she enjoys traveling and exploring the local foodie scene with her family and Frenchie pup, Rigby.
Job Titles:
- VP, Performance Marketing
Larissa joined Directive in 2022 and went on to be promoted to VP, Performance Marketing. Larissa's leadership career has spanned all aspects of owned and earned media, including driving successful strategy with some of the largest brands In the world across finance, insurance, social media, and of course, household names in B2B SaaS. Larissa's research background has informed her data-driven approach to digital marketing. Larissa gets her energy from driving client success and forming lasting partnerships, as well as championing fresh faces in SEO. Larissa studied Journalism at the Walter Cronkite School of Journalism and obtained her Masters from the University of Texas at Austin, where her work focused on audiences, objectivity, and branding in media credibility research. In her free time, you'll find Larissa baking up a storm from vintage cookbooks or watching the latest horror movie.
Lichi is a Graphic Designer, branding specialized, born in Argentina and a Mexican resident by choice. He has experience working for companies in different industries and countries. His passion for the sea and the tropical heat led him to live in Mérida, where he enjoys nature, social life and food. He considers himself a great fan of photography, especially candid photography, where he can appreciate the essence in its purest form. Music is his great companion every day, teaching and allowing him to connect with the emotions of his most sensitive side. Geometric & Sayagata Dotwork Tattoo artist.
Lindsay brings over 15 years of people operations experience to the team at Directive. Her expertise encompasses building culture-centric, people-first processes, enabled by technology to empower the talent acquisition, HR operations, total rewards, performance management, L&D, and employee engagement functions. Lindsay has spent the last 10+ years supporting and leading teams in high-growth startups in advertising, digital marketing and tech enabled services. Here she built strong teams, and enjoys solving ‘new normal' people operations challenges at the global scale, with empathy, expertise and passion.
Job Titles:
- Sales Development Representative
Mackenzie Pinholster is an Austin-based sales development representative at Directive. She graduated with a degree in management and international business from Texas A&M- Corpus Christi in 2015. After graduation, Mackenzie embarked on a career in B2B sales where she specialized in business development. Mackenzie has a passion for sales development and helping guide prospects through their buying journey. At Directive, Mackenzie combines empathy and hustle in her sales strategy. Outside of work, you can find Mackenzie traveling, eating, or spending time outside with her family.
Job Titles:
- SEO Strategist
- Associate Director, SEO
Macy Myhill started Directive as a Senior Account Strategist in our SEO Department and quickly rose to an Associate Director of SEO. With nearly 4 years of experience in digital marketing and SEO, Macy got her start in Orlando as link builder. She has worked both in-house and on the agency side and has experience in several different fields including healthcare, legal, and Real Estate. Originally from the Austin area, she graduated from Texas Tech (Wreck Em' Tech!) with a BBA in Marketing. When Macy isn't working you can find her taking hikes with her family and Golden Retriever or checking out the local food and craft beer scene. Fun fact: She also worked at Disney World post-grad.
March is an SEO Strategist at Directive who is very detailed oriented and enjoys working with clients from different backgrounds. She has ample experience in KW research and has given a keynote on how to use SemRush for this process. Her passions include freediving, painting and spending time outside.
Job Titles:
- SEO Strategist
- Account Strategist, SEO
Mariana is an SEO strategist (and SEO geek!) focused on helping Directive's clients reach their full organic marketing potential. She loves playing PS5, pop culture and cooking.
Mark is a Paid Media Strategist at Directive. Based out of Minneapolis, he is a seasoned, bilingual agency professional. As an expert in B2B, he is excited to put his expertise to use for SaaS growth strategy at Directive. When he's not putting the ""mark"" in marketing you can find him dancing to reggaeton in his living room."
Matt Morran is a Paid Media Strategist at Directive. Matt lives in Pittsburgh, PA and has over 10 years experience in different verticles of Digital Marketing, including B2B PPC and SEO in the music, retail and apparel industries. He earned his undergrad from Liberty University with a focus in Graphic Communications. Outside of work, Matt spends his free time with his family and friends, enjoys being outside and attending sport & music events. He also enjoys gaming/streaming and is an avid movie watcher who writes movie reviews.
Job Titles:
- Associate Director of Paid Media
- Associate Director, Strategy
It all began in 92'. Though curious since birth, Max Serrato found his passion in marketing at Cal State University - Fullerton, and was driven to find new ways to reach the right audience, with the right message, at the right time. After getting experience in the digital world running an E-commerce business and dipping his toes in marketing at an ad agency in the foodservice industry, he began his work at Directive in 2018. There, he works hard to discover creative, out-of-the-box strategies to increase lead volume and slash CPA, overall exceeding client goals. In his free time, Max enjoys watching the San Jose Sharks (not so much these days), listening to music, playing guitar, and trying to calm his incredibly hyper and needy dog down.
Job Titles:
- Account Strategist, Paid Media
- Paid Media Intern
- Paid Media Strategist
McKenzie is a Paid Media Intern at Directive. She recieved her BA in Hospitality from Auburn University and is currently obtaining her Professional Masters in Business Administration from the University of Oklahoma. McKenzie currently lives in Austin, Texas, and is known to take her dog Barkley with her everywhere she goes.
McKenzie is a Paid Media Strategist that started her journey as one of Directive's first interns almost 2 years ago. She earned her undergraduate degree from the Auburn University and recently received her Professional MBA through the University of Oklahoma. Outside the virtual office, you can find McKenzie traveling the country, skiing or fly fishing depending on the time of year, or hanging out with her Goldador, Ford.
Job Titles:
- Head of People Operations
Mel Dale is the Head of People Operations at Directive. His experience ranges from leading teams at one of the largest and most respected companies in the world, to building departments at a bootstrapped SaaS startup. Either way, he is deeply committed to ensuring everyone he serves receives the fairness, equity, and justice they deserve. Mel currently lives in Austin, TX, and spends his time away from work playing silly games with his toddler, exploring coffee shops with his wife, and reading way too many comic books.
Melissa is a Senior Account Executive at Directive.
Michael joins the Directive team with 5 years of digital marketing experience with a demonstrated marketing background across multiple industries from hospitality, health and staffing to B2B tech & SaaS. As a SEO Account Strategist, Michael has a passion for helping clients drive organic traffic and gain visibility through his expert keyword research, on-page SEO and content strategies.
Job Titles:
- Senior Account Strategist, Paid Media
Mike is a Senior Paid Media Strategist with a background focused on performance marketing. Outside of work, Mike is often found at the race track or spending time with his partner & two beagles (Oscar & Eugene).
With 7+ years of SEO experience, Mike is a capable SEO Strategist who has helped over 30 clients across a variety of verticals grow their online organic presence. After graduating from Suffolk University's MBA program in 2013, he got his start as an SEO working in the Boston Ad Agency scene where he quickly developed a reputation for his client communication and problem solving skills. Now living and working in San Diego, Mike continues to devote himself to excellence in crafting and implementing SEO strategy.
Natasha DeAlmeida-Atwal joined the Directive team as the Intern Program Manager. Natasha has over 8+ years of experience in higher education workforce and career development. A Bay Area native, Natasha received her Master's Degree in Educational Leadership from Mills College along with her Bachelor's Degree from University of California, Berkeley. Outside of work, Natasha enjoys spending time at home working on a HGTV inspired home project, finding new restaurants, watching movies, or traveling with her touring musician husband and energetic border collie Charlie.
Olivia is from Toronto, Ontario. She studied politics at school, loves to spin, do pilates, swim, hike and travel. This year, she checked traveling every continent off her list.
Job Titles:
- VP of Operations for LATAM
- VP Operations LATAM
Paulina is the VP of Operations for LATAM at Directive. She has had a disruptive career working in different global advertising agencies for more than 15 years, managing and building teams for different types of clients, business models, and regions. She considers herself a mentor and coach. Her passion is to inspire and motivate her teams to become the very best versions of themselves. Her mantras are teamwork, innovation, processes, and strategic thinking. She lives in Mexico City with her daughter and two dogs. She is a Certificated Pilates teacher and believes in the power of energy and intention. She lives in the present and tries to make every day count. One of her dreams is to write a book about her life.
Perla Carrizales is the Senior Brand Designer at Directive. After getting her Art and Design degree at UNAM in Mexico City, she started her career as an editorial designer working for magazines and editorials. Then she moved to digital marketing and has worked in the industry ever since. She has a true passion for visual communication and storytelling. Outside of work, Perla loves cooking, drawing, and spending time outdoors.
Job Titles:
- Senior Account Strategist, SEO
Rachel Cribby is a Senior SEO Account Strategist at Directive. Rachel began her SEO career in the online publishing world back in 2016, working for an educational geography site where she proudly achieved the no. 1 spot for the query, "where do hamsters live in the wild?" A graduate of the Creative Writing program at Montreal's Concordia University, Rachel combines her wordsmith skills with a keen technical eye and love for big-picture thinking. Passionate about PM, Rachel received formal training in Digital Project Management from Louder Than Ten in 2020. She loves cats and the library.
Job Titles:
- Senior Account Strategist, Paid Media
- Senior Paid Media Strategist
Rafik is a Senior Paid Media Strategist with an impressive track history of wow-ing clients right when they start working with him. He has pursued post graduate degrees and his MBA while managing to compete for multiple football championship awards. He has a passion for crafting the art of storytelling with data-driven strategies. In his personal time, you can find him playing football, playing tunes on his guitar, travelling and creating content for mens' fashion. Rafik's expertise in marketing strategy combined with his creative flair makes him an invaluable asset to any organization.
Job Titles:
- Senior Account Strategist
Rhett Hartsfield is a data-driven digital marketing professional with over eight years of experience defining strategies that generate leads, building online awareness, and increasing conversions. Over time, Rhett has gained valuable experience working with ad agencies, startups and Fortune 500 companies alike. Prior to fully diving into digital marketing, Rhett worked for various sport broadcast networks including ESPN, Fox Sports, MLB Network, and NFL Network, to produce live televised events for California sports teams (NFL Chargers, NBA Lakers, NBA Clippers, MLB Dodgers, NHL Kings). Previously, Rhett received his BA in advertising from California State University - Fullerton in 2010. When Rhett isn't immersed in analytics, optimizing conversions or crafting digital strategies with his team, you can find him exploring Southern California, flying drones, and spending time with family and friends.
Job Titles:
- Portfolio Account Executive
A Sales Person with the heart of a Marketer. Or maybe the other way around. Experienced in working for agencies providing online strategies to SMB's and closing contracts while providing ongoing account management.
Robert joined Directive as a Senior Client Partner in 2021, bringing over a decade of experience successfully building lasting client relationships as a key account manager and sales executive in the beverage supply industry. Robert is the key to unlocking growth potential with each partnership he supports, ensuring Directive delivers on the brand promise of reaching opportunities that other agencies miss. Robert's unique background, both from his Bachelor of Science in Kinesiology and his early days as a veterinary assistant, bring both energy and empathy to every relationship at Directive. In his free time, Robert enjoys spending time with his family and his two Rhodesian Ridgeback dogs.
Ryan Allen is an account strategist at Directive. After graduating with a master's degree in English, Ryan moved to Austin, Texas, where he worked in state government for five years before pivoting to a rewarding career in digital marketing. Over the ensuing years, Ryan managed paid media in-house at a number of businesses, developing effective growth marketing, customer retention, and lead generation strategies for B2B, B2C, SaaS, and e-commerce companies. Today, he uses that portfolio of proven tactics to help Directive's clients reach their marketing goals and grow their businesses. Ryan spends his leisure time going to see live music and theatre, exploring the local food scene, watching sports, and playing video and board games. In all his endeavors, he enjoys the love and support of his wife and two dogs.
Ryan has a passion for producing engaging visuals through motion graphics and animation. Armed with a business degree from Baylor University and a portfolio of both live action and motion graphics, Ryan now helps bring Directive and its clients high-quality creative. He loves seeing well strategized design and motion translate into tangible business results. Whether it's an infographic or a brand video, Ryan puts the same creative effort and attention to detail into every project he's a part of. Even though he'll tell you he adores all types of videos equally, he's especially fond of the projects that get customers pumped. He likes to think of himself as a hype man for SaaS brands. If he's not pushing keyframes, you'll most likely find him at a taco truck, playing guitar, or watching a good TV show.
Job Titles:
- Associate Director, Paid Media
Sam is a Senior Account Strategist based in Colorado Springs, CO and is passionate about helping clients achieve their goals. He carries this same passion over into his part-time role as a CrossFit coach at his local box. He enjoys hiking, reading, working out, cooking, and podcasting.
Job Titles:
- Associate Director of SEO
Sara comes to Directive as a Senior SEO Account Strategist. She has extensive digital marketing experience across industries including destination marketing, software, gaming and insurance. Following her time at the University of Nevada, Reno, Sara spent 6 years in Washington, D.C. working for the U.S. Senate Majority Leader, editing for PR Newswire, and later moved back to Reno to take on the role of Director of Marketing for a SaaS company. Outside of work, Sara enjoys hiking, traveling, working out, photography and spending time outside with Toby, her soft-coated wheaten terrier.
Sara Nigro joined the Directive team as the Partner Marketing Manager to spearhead and scale our referral, software and PE + VC partnerships. Her passion for the role comes from her 6+ years of experience managing agency and client relationships, while developing strategies for growth and project execution. Sara leaves no stone unturned when developing our strategic partner plans!
As an HR generalist, Sarah is adept at improving all aspects of the employee experience by reducing friction points related to policies and procedures while removing obstacles related to managing high-performing teams. Throughout her career, Sarah has championed an inclusive environment wherever she goes, grounded in her education background in Sociology. When she's not taking care of all things people related at the workplace, Sarah enjoys traveling, the outdoors, and spending time with her friends/family and two dogs!
Job Titles:
- Executive Assistant to CEO
Scarlett has been a C-Level Executive Assistant for six years now and is extremely dedicated to her work. She loves spending time with family and is an avid pilates girl. She is a dedicated dog mama and any chance she gets, she will be by the beach.
At his core, Sean is a builder and collaborator with a proven track record of stewarding the financial health and growth of leading global organizations. He oversees all aspects of Directive's Accounting, Finance, Legal, Risk, Corp Dev, and Treasury functions, always with an eye toward long-term financial health and sustainable growth. Sean's education background of dual BBAs in Finance and Marketing from Texas A&M University is a perfect fit for where he is today. He began his career as a Financial Analyst for a global leader in aerospace and defense technology before pivoting to a successful financial leadership with a hyper-growth technology startup where he was the third employee. After work, he enjoys mixed martial arts and has been training in Brazilian jiu-jitsu, boxing, and Muay Thai since 2017.
Sean actually began his digital marketing career here at Directive back in 2016. After leaving for more adventures in the digital marketing world, he's back with 5 years of experience crafting content strategies, writing for industry-leading blogs, and starting his own small-scale digital marketing agency. He prides himself on his ability to leverage his philosophy and writing background to breakdown complex marketing concepts into easily digested and engaging content.
Job Titles:
- Associate Director
- Associate Director Paid Media
Shakila Liyanage is an Associate Director on the Paid Media team. She comes from a diverse background in digital media having exposure in SEO, SEM & Social Media Marketing. She has over 8+ years of experience on the digital marketing agency side of the business, managing People & Projects, leading full funnel integrated strategies for high end clients, specialized in DTC, E-Com & Retail. She is passionate about building high performance teams and believes that empathy & trust goes along way in ensuring Project & People success. She lives in Vancouver, BC with her Husband & Son. During her spare time she loves practicing Yoga or HIIT, reading a good book on the couch or cooking & baking yummy recipes for her family.
Job Titles:
- Social Media & PR Strategist
Shaleigh Thomas is a Social Media & PR Strategist at Directive. She has a background of nearly 10 years in creative media, now focusing on marketing, social, and design. In her free time, Shaleigh enjoys traveling with her husband and spending time with friends (dogs included).
Job Titles:
- Senior Account Strategist, Paid Media
- Senior Paid Media Strategist
Shane Murphy is a Senior Paid Media Strategist currently living in Toronto, Canada. He is originally from Ireland but made the move to Toronto in 2020. Shane has worked with clients from a wide range of industries, from SaaS to wineries, building strong, successful relationships throughout.
Job Titles:
- Account Executive / Shannon
Shannon Dwyer is an account strategist with digital marketing experience with in-house teams and agencies (both smaller and larger teams) and works to solve problems for B2C, B2B, and eCommerce accounts ranging in budget from $2,000 - +$1M a month in spend. Shannon enjoys building strong working relationships to fully understand the companies she works with to attend to their needs and help grow their business. In her spare time, Shannon enjoys time with her husband and their fur baby, Gus, snowboarding, and anything sports-related.
Job Titles:
- Associate Director of Paid Media
Shelley Stone is the Associate Director of Paid Media and has been in the digital space since 2011. Her mission is to inspire and motivate others to view Programmatic as a craft, not a job. Media Buying is an Art and Science and tapping into both is the most rewarding career in AdTech. In 2021, she made the short list of Exchange Wire's Rising Star which was a huge accomplishment for her and everyone who believed in Shelley. She values curiosity, contributions, empathy and blazing paths! Shelley's personal life includes enjoying her four beloved cats, reading, Formula1, cooking and weekends at the beach in Ocean City, Maryland.
Located in Toronto, Sina serves as the Demand Generation Manager at Directive, where he leverages over 7 years of digital marketing expertise to drive results through omni-channel strategies, SEO, and CRO. With a history of wearing many hats in previous roles, he prioritizes building close relationships with his clients, serving as an extension of their marketing teams to help them reach their goals. Having optimized marketing strategies for more than 100 companies across a variety of sectors, he has adeptly managed budgets ranging from $2K to $3M. In his free time, Sina enjoys reading books, boxing, networking, traveling, and seeking new experiences.
Sophia is a designer at Directive. After learning the ropes of digital marketing as a junior marketing analyst at another agency, she found her passion combining her marketing knowledge and design passion at Directive. Self-tagged as a "comically misplaced business major", she graduated from the University of California, Irvine with a degree in Business Administration and a minor in Digital Information Systems in 2020. At Directive, she loves that she can apply her business background to add a conversion-focused perspective to her design decisions. When she's not pushing pixels, Sophia likes to curl up with a good book and drink coffee into the late-night hours.
Job Titles:
- Director of Demand Generation
Steve Gottlieb is the Director of Demand Generation, bringing 20 years of marketing industry experience to lead Directive's team focused on start-up and post-Series A software companies. With roots growing up on the East Coast near Boston, Steve and his family have also lived in San Diego and currently are settling back into the Austin, Texas area. Steve earned a bachelor's degree from the University of Rochester and an MBA in marketing from the F.W. Olin School of Business at Babson College prior to embarking on a career largely focused on demand generation and B2B SaaS. Outside of work, he loves spending time with his wife and two boys, whether outside exploring, playing, watching sports (go Celtics!)-or just the family ritual of "Friday Pizza & Movie Night."
Sylvia Diep is a designer at Directive who joined the team right after graduating from the University of California, Irvine. After studying computer science for 3 years Sylvia decided to make the switch to Informatics and discovered UI/UX design--a field that was a perfect mesh of her academic skills and personal interests. When she's not designing, Sylvia loves traveling, cooking, and playing tennis.
Job Titles:
- Managing Partner, Operations
Tanner Shaffer is the Managing Partner, Operations of Directive. Tanner, inspired by search marketing and its role on our society, has helped Directive reach new heights and even moved to Austin, Texas to build the agency's presence there. Tanner is extremely driven and thrives off of hitting client goals. From SEO to PPC to account management, he has refined each deliverable to provide more value in an ever-changing industry. Currently, he leads a group of directors who are continually inspiring a team of talented marketers to innovate their craft. With a 300 percent year-over-year growth rate, he is fixated on filling the company with people who have integrity and aspire to be great. Tanner began his professional career by earning a bachelor's degree in marketing from Azusa Pacific University. When he is not in meetings and working through excel spreadsheets, he enjoys surfing, dirt-biking, and growing his relationship with God, his loving wife, and family.
Tim went to school for Zoology, while there he started investing $1,000 of his own money in Google Ads to sell vintage toys and caught the marketing bug. Since then he has shaken that sour taste to drive quality leads for B2B companies with search, social, ABM, and more. Outside of work, he stills has his ebay store where he sells Nerf Guns and Pokemon cards. You can also find him trying out the latest bio hack so he live to 150 years old. Funny thing is, we won't know if he gets there or not.
Job Titles:
- Director of Creative Operations
Tucker is an internationally-awarded Creative Director with a vision for bringing strategy together with integrated storytelling principles. His wealth of national and global brand experience spans notable enterprise accounts, such as Samsung, Giro, Harley Davidson, Norwegian Cruise Line, Daikin, American Airlines, and Florida's Coalition Against Human Trafficking. With over 20 years of agency experience, he's skilled at turning insights into engaging stories and digital experiences that drive consumer behavior and action. Tucker heads up a dynamic group of videographers and digital designers across Directive's international network, bringing SaaS brands to life in all mediums that matter. He attended University of Memphis on a full musical scholarship, and later attended Portfolio Center for advertising in Atlanta, Georgia, where he graduated with honors. Tucker now resides in Portland Oregon with his wife Julie and four children. As a past adrenalin junkie and avid skydiver, he now fulfills his inner thrill-seeker with traveling, scuba diving, skiing, hiking, golfing, and as much beach Frisbee as time allows.
Job Titles:
- Associate Director of SEO
Tyler Thompson is an Associate Director of SEO at Directive. He is a dedicated Digital Marketer with a demonstrated history of success working in the online marketing and web development industry. His passion is growing businesses and brands through effective marketing and storytelling, and leading projects and teams to success. He graduated with a B.S in Business Administration from the University of North Florida. Over his 6 year career, he has partnered with a variety of notable names including: Premier Thermal, Rulon International Inc., The Tom Coughlin Jay Fund, All Pro Dad, Habitat for Humanity and Striplings General Store. Outside of work, you can find Tyler playing golf or basketball, working his tech blog, walking his dog, Rudy, and following his favorite sports teams (IU Hoosiers, Indianapolis Colts, Indiana Pacers).
Job Titles:
- Marketing Development Representative
Zach is the Marketing Devlopment Representative at Directive. He graduated with a Bachelors Degree in Sociology from Texas A&M in 2018. He will be one of the first people you meet at Directive! Driven by a passion for all things people, Zach has experience in sales and entrepaneaurship. Outside of work you can find Zach running around outdoors in Austin TX. His favorite pastimes are following Texas A&M football (both fortunately and unfortunately), playing sports with friends, and desperately trying to still be good at Halo.