DRESDEN

We believe companies shouldn't use unfair tactics or 'smoke and mirrors' to keep glasses prices high. It's not a secret, the global optical industry is monopolised by a few big players. These companies own the retail brands and stores, the frame manufacturers and the lens laboratories - they do this so they can squeeze out the competition, and set unreasonable benchmarks for prices. It's our goal to make high-quality prescription glasses accessible and affordable for everyone.

Also known as: Dresden Optics, Dresden Optics Pty Ltd

Primary location: Fitzroy