GENESIS NUTRITIONALS - Key Persons


Rich Farina

Rich Farina is a metabolic health conditioning specialist and natural health expert for over 30 years with a passion to help people achieve a better quality of life through metabolism-based exercise, nutrition, and proper supplementation. He is also an author and speaker. He is the co-founder and chief medical advisor of Truthentics Nutrition, a health company where the mission is to restore health, strength and vitality by providing nutritional solutions to people in pursuit of living healthier, longer and stronger. He was the creator and developer of the Genesis Integrated Metabolic Health & Fitness Program and is a passionate advocate of using proven, scientific principles in his approach to advising his followers and clients about personal fitness and nutrition. Rich also co-founded The Medical Fitness Academy, a consulting company dedicated to helping healthcare and fitness professionals implement medical fitness programs in their practices and businesses. Here Rich coaches health care and fitness professionals how make a greater impact in their patient's lives by mastering the business of medical fitness.

Rita Bryan

Job Titles:
  • Co - Founder and Business Advisor to the Medical Fitness Academy
  • Co - Founder and Lead
Rita Bryan is the Co-Founder and Lead Wellness Coach for Truthentics Nutrition, a health and weight loss expert, lifestyle and weight loss coach with over 25 years of experience, and a cancer survivor. She has helped thousands of people using a combination of proven nutrition strategies, exercise plans, practical lifestyle recommendations, accountability coaching strategies, and nutritional support formulas. Rita's personal mission is to educate, guide, and encourage individuals to actively pursue healthier living through effective exercise, balanced nutrition, and supportive supplementation. Rita is also a co-founder and business advisor to The Medical Fitness Academy. Her health and wellness career was preceded by fourteen successful years as an corporate executive and educator.