PAPERKITE

Paperkite is a full-service agency for tourism, hospitality, destination marketing. Connect with travelers through branding, digital marketing, web, more... This Is Cooperstown GOAT This campaign launched April across Google SEM, Meta, TikTok, Snapchat, Connected TV and had a small geo-fencing campaign targeting the Saratoga Racetrack during the 2024 horse racing season. Since launch, we have served nearly 2.9 million impressions, have generated nearly 126k clicks, with an overall CTR of 4.40%. We've seen over 31k conversions with an overall CVR of 24.81%. Through our geo-fencing tactic alone, we were able to attribute 116 visits to our marketing efforts.

Primary location: Cooperstown United States