MODERN HAIR & BEAUTY - Key Persons


Andy Wareley

Job Titles:
  • Member of the Management Team
  • Warehouse Manager
Andy has worked with the company for over two decades. He was initially employed part-time in 1994 to assist with the dispatch of goods from the warehouse. During this time he was also studying Marketing and Logistics. In 1999 he became a full time employee, paving the way to his current position of Warehouse Manager. Andy manages a full complement of staff while simultaneously playing a pivotal role in the daily operations of the warehouse. He is a respected leader in his community and actively works with its youth encouraging and inspiring them to be the best they can be. In his spare time, Andy plays and coaches soccer - one of his great loves. Andy has been with the company for 24 years. In July 1994, he was employed three days a week to load containers.While working in the warehouse and assisting whenever anyone in the company needed help, Andy studied marketing and logistic part time. In March 1999 he became a permanent employee and worked in the receiving, doing credits, and packing orders in the Cape Town dispatch. Andy enjoys playing soccer and coaching a soccer team. He is passionate about working with the youth in his community to encourage them to do better.

Chris Stofberg - Managing Director

Job Titles:
  • Managing Director
  • Member of the Management Team
Chris began his career with the company as a Sales Consultant in Durban in 1991. In 1997, he moved to Cape Town to join the Marketing Department. In 2009, in the capacity of General Manager of the salon division, he led a management buyout from Procter & Gamble resulting in what is now Modern Hair & Beauty. Chris is at his happiest in nature and on his mountain bike. He enjoys taking part in mountain bike events and completed the Cape Epic in 2018. He strongly believes in the principle that those who have the means should try to do something, however small it may be, to make the world a better place for all. In this light, the company supports community causes, particularly those within the immediate area of the company's head office. Chris is married to Lorna and they have two adult daughters, Tiffany and Celeste. Chris started out his career at the company in February 1991 when he joined as a sales consultant at the Durban branch. He moved to the head office in Cape Town to join the marketing department in 1997. In 2009, as General Manager of the salon division he lead a management buyout of the South African company, from Procter & Gamble. Chris is an avid mountain biker and believes in supporting important causes, particularly those in the community around the company head office.

Elizma Crous

Job Titles:
  • Member of the Management Team
  • National Education Manager
Elizma began working with the company in 2015 as an Retail Business Consultant looking after the Western Cape area. In 2017 she was involved with the launch of System Professional and in the same year she married the love of her life. She has a huge passion for training and development and her love for paperwork is endless. She is very enthusiastic person who loves to work with people, to inspire and motivate them. Living a healthy lifestyle is very important to her but she believes that everything in life needs good balance. In 2018 she became a new mother to a beautiful little boy, Janco. Her family means the world to her.

Jacques Nortje

Job Titles:
  • Member of the Management Team
  • National Sales Manager
Jacques has 18 years of sales experience in the Medical Devices and Pharmaceutical industries. He has led numerous portfolios in the Coastal region of South Africa for the last 10 years. His sales career began with Estee Lauder and later with Christian Dior SA.

Riël Stofberg

Job Titles:
  • HR Manager
  • Member of the Management Team
Riël joined the Modern Hair family in February 2018 and immediately felt at home between all the ‘crazy' people! He brought with him an extensive variety of skills and experience obtained from different sectors, mostly in education and training management. Riël's passion and love for all people is evident in how deeply he cares for and looks after the well-being of the Modern Hair & Beauty family. He loves spending time with his wife and two children, and their extended pet family.

Sharafit Ayub

Job Titles:
  • Finance & Operations Director
  • Member of the Management Team
  • Financial and Operations Director
When Sharafit visited the company as an Auditor between 2001-2003, little did she know that it would eventually become family! In March 2004, she joined the Finance Department as a Cost Accountant and, after the company buyout from Procter & Gamble in 2009, became the Financial Director. Sharafit has a lot of compassion for her fellow colleagues and is regarded as ‘the mother' of the company. She looks after both Finance and Operations. During the period 2001 to 2003 Sharafit visited Modern Hairdressing Supplies as an auditor, little knowing the journey that would await her and that Modern Hair will become like family. She joined the finance team as a Cost Accountant in March 2004. In 2009, after the company buyout from Procter & Gamble, she became the Financial Director and later also became involved with operational aspects of the business. Soon after she moved from finance to operations and is now the Operational Director.