MEDIA

"Everything in this book just makes so much sense! If the words "content" or "marketing" are anywhere in your job description do yourself a favor and read it cover to cover." ::: Shelly Towns, VP of Product at AngiesList... While media has transformed itself over the last few decades into something that no marketer could have imagined in the 1960's, very little has changed in how marketers have structured their operations and strategic approach. The Owned Media Doctrine will show you all the theory, strategy and execution principles you need to bring your brand's marketing function into the 21st century.