REVENUE ENABLEMENT INSTITUTE - Key Persons
Chris Hummel is a Managing Director at the Revenue Enablement Institute leading CXO programs and President of Green Thread, a leading B2B strategy and execution firm. He is a leading authority on B2B go-to-marketing, value management and revenue Operations. He has 25 years of experience helping some of the world's leading brands achieve sustainable, scalable revenue expansion by aligning around a common purpose: growth. Chris is a global CXO with a track record of successfully aligning sales, marketing and product teams at world-class companies like Oracle, SAP, Schneider Electric, Siemens and United Rentals to accelerate growth. He recently co-authored Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data. Learn more about his successes aligning sales and marketing; collaboratively creating digital products and services; and using brand repositioning to amplify business strategy to drive measurable and scalable growth.
Connie Weaver, CMO of Equitable, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein - co-authors of the "Markets…
Job Titles:
- Professor of Marketing at the Wharton School of Business
David Reibstein, Professor of Marketing at the Wharton School of Business. Professor Reibstein is a work leading authority in marketing measurement, management, compensation and short and long term growth resource allocation. He is author of Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Job Titles:
- Chief Marketing and Communications Officer
Job Titles:
- CMO
- CMO of the Hershey Company
Jill Baskin, CMO of The Hershey Company, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein - co-authors of the "Markets in Motion" research study to share how she is pivoting their business strategies and innovating in a time of disruption due to the COVID-19 pandemic.
Listen to Jill Baskin, CMO share how the Hershey Company is adapting their go-to-market approach to their biggest selling days - Easter, Halloween and Valentines Day- in the wake of the pandemic
Raj Beri, Global Head of Grocery and New Verticals at Uber, joins Wharton Marketing Professors Raghu Iyengar and David Reibstein - co-authors of the "Markets in Motion" research study to share how she is pivoting their business strategies and innovating in a time of disruption due to the COVID-19 pandemic.
Job Titles:
- VP of Global Sales & Marketing
- VP of Global Sales & Marketing at Honeywell Connected Enterprise ( HCE )
Tamara Adams, VP of Global Sales & Marketing at Honeywell Connected Enterprise (HCE) has been an agent of sales transformation for most of her career. Below, I asked Tamara how her team has transformed the selling model at Honeywell over the past 18 months to achieve triple digit growth in 2020 and shrink the sales cycle by 40%.
Tamara Adams is the VP of Global Sales & Marketing at Honeywell Connected Enterprise (HCE).