TETRAVIVE

If you ask most businesspeople what the four areas of marketing are they will most likely rattle-off the four Ps; price, product, promotion, placement. The four Ps served the product centric view of business that started in the 1950s. Modern customers are no longer impressed with that view. Businesses that want to keep growing have to keep up with the expectations of more modern demands... The Tetravive approach to marketing consulting starts with the assumption that your company has value and our job is to simply help your customers see it more clearly.