AID&ABET

Aid&Abet is a branding agency focused solely on food & beverage and natural product brands. From brand strategy to packaging to web design, Aid&Abet is your creative partner on the inside... Genji serves premium, healthy, and sustainable sushi and Japanese-inspired cuisine. Starting as a little restaurant in Philly, the brand expanded quickly and now operates over 200 sushi bars in Whole Foods across the US and UK. We are their marketing accomplices. While Genji's family of brands has grown, we have been at their side helping to refine their unique brands, ensuring each marketing tactic tells their brand story, in an authentic and relatable manner... Aid is a premier food beverage branding agency, specializing in brand identity, marketing strategy, packaging, and web design. So creative, it's criminal.

Registration numbers: CS002278 (CH)