YOUGARDEN - Key Persons


Martin Rowe

Job Titles:
  • Assistant Head Gardener" or Horticultural Director!
Martin has worked extensively for large nurseries across the UK for over 20 years since Horticultural College, having grown up on his family's renowned chrysanthemum nursery in Somerset. He has a wealth of unique plant information, and works with growers across the UK and Europe to find the best plants, of the best quality. He buys most of our plants, and runs the pack house team too!

Peter McDermott

Job Titles:
  • Head Gardener" or Managing Director!
Peter has spent almost 30 years in the horticultural industry, spending many of those years getting his hands dirty and actually growing things for a living after. From an early age he fell in love with the magic of growing plants and what started as a hobby at the age of 8, growing just a few lettuce plants in a corner of the garden, has turned to a lifelong career, after enjoying his studies and time spent at Bicton Horticultural College in Devon, he has never looked back! Growing up on his family nursery in South Devon, where he and his father grew over 300 varieties of fuchsia and geranium as well as various cut-flower crops including perpetual carnations, Peter developed a real understanding of plants and how to grow them successfully. These days, travelling through Europe looking for new and innovative plants for gardeners to grow is one of his favourite past times and he has developed a keen eye for the new and interesting. He has worked for and run several large mail order gardening companies, where he has gained unrivalled expertise in the UK gardening sector. Peter runs our business, is our marketing expert, and keeps everyone in order - or at least he tries to! A long term self pronounced kettle-dodger, he rarely makes the tea, but does enjoy a nice strong cuppa - (ideally with a piece of fruit cake) often whilst sitting in his garden after a spot of mowing, pruning and planting!

Will Massey

Job Titles:
  • Head of Customer Service
Will looks after all of our 'offline' advertising - so if you see a mistake in one of our catalogues or adverts, it is all his fault! Luckily, he also heads our Customer Service team - in charge of looking after all of our valued customers - so he's the ideal man to put things right too! He lives in Deeping with a young family and loves a summer's day spent in the garden.