ADFONE - Key Persons

Alex Hurd

Job Titles:
  • Member of the Management Team
  • VP GROWTH
16 years' experience advising Tier-1 wireless carriers on mobile device supply chain and logistics Served as Global VP of Carrier Services at Brightstar, the world's largest wireless device distributor Led strategic wireless handset sourcing and supply chain optimization efforts for Brighstar's customers, including Sprint, Telstra and Motorola

Anthony Ford

Job Titles:
  • Member of the Management Team
  • DIRECTOR of PRODUCT
15+ years of experience at Microsoft leading the development of Bing's advertising platforms Held lead role at Adobe, evangelizing and developing the Adobe Marketing Cloud and contributing to Linux/Unix deployment Experience with ML automation products, focusing on using advanced machine learning algorithms to compute ad effectiveness and audience relevance for ad valuation

Brian Boroff - CEO, Founder

Job Titles:
  • CEO
  • FOUNDER
  • Member of the Management Team
Experienced CEO with 20+ years' international experience and a proven track record in the IT & Telecom sector Prior to Play2Pay™, the CEO was Founder & Managing Director of UK based, multi- national Software-as-a-Service provider to Tier-1 wireless carriers

Daria Belardo

Job Titles:
  • FINANCIAL CONTROLLER
  • Member of the Management Team
15+ years of experience at Microsoft leading the development of Bing's advertising platforms Held lead role at Adobe, evangelizing and developing the Adobe Marketing Cloud and contributing to Linux/Unix deployment Experience with ML automation products, focusing on using advanced machine learning algorithms to compute ad effectiveness and audience relevance for ad valuation

Rodolfo Novarini - Chief Commercial Officer

Job Titles:
  • Chief Commercial Officer
  • Member of the Management Team
16 years' experience advising Tier-1 wireless carriers on mobile device supply chain and logistics Served as Global VP of Carrier Services at Brightstar, the world's largest wireless device distributor Led strategic wireless handset sourcing and supply chain optimization efforts for Brighstar's customers, including Sprint, Telstra and Motorola