ALEXANDER W WHITE

I am a designer, lecturer, retired professor, and author of books on graphic design and typographic practice, theory, and philosophy. My clients, which include magazines and advertising agencies, professional associations and schools, are located across the U.S. and in several foreign countries... All my books describe the core idea of "right thinking," that is, making design decisions that are considered and defendable. Random design decisions are fine - they are sometimes even considered artistic - and we see them everywhere. But books that encourage you to do whatever you happen to feel like doing at the moment are not earning their keep. An author (and a teacher) should help a reader see through a different set of eyes. Having tried it, a reader (and a student) may choose not to see that way any longer, but they have been given a useful experience and information to make a meaningful choice. After all, what is more important than the way you think?... Five of my books remain in..