SEMALT

The application of filters on a Google Analytics account is important to ensure that reporting data does not get skewed by unwanted data. Some of these filters include: Excluding IP addresses, Excluding referral spam, Display of changing how data, URLs being shown in lowercase letters and filtering only internal traffic. It is recommended that you have turned on views for unfiltered data, test, and master... One of the leading experts from Semalt, Jack Miller, provides in the article detailed instructions on how to apply filters on Google Analytics... This is useful because it enables the filtering of only the referral spam and adding the data that involves the actual visitation of a website by the user.