CAMBRIDGE ANALYTICA

Communication has changed. Blanket advertizing no longer provides viable ROI for every campaign. Big data revolutionized the way organizations identify and locate their best prospects. But data alone isn�t enough. Cambridge Analytica is building a future where every individual can have a truly personal relationship with their favorite brands and causes by showing organizations not just where people are, but what they really care about and what drives their behavior... At Cambridge Analytica we use data modeling and psychographic profiling to grow audiences, identify key influencers, and connect with people in ways that move them to action. Our unique data sets and unparalleled modeling techniques help organizations across America build better relationships with their target audience across all media platforms... At Cambridge Analytica we combine commercial and public big-data sets with large-scale quantitative research to predict everything from whether people are likely to vote..

Primary location: New York United States