PRACTICE

After five years independently designing and building brands from concept to launch, then scaling them as they grew, Michelle Mattar built Practice to expand her brand building practices. Practice is a brand development firm that partners with first time founders and established entrepreneurs to transform their initial vision into a thriving business. We embed deeply with our partner's team, becoming experts in the unique niche they're seeking to fill... Practice is a creative brand building house that specializes in launching brands... The Practice experience is unique, team-like, and holistic to building brands: we do more across a variety of touchpoints for fewer clients so that we can be accountable and flexible to all the road bumps that inherently come with building something new. Our clients have the big idea and vision, but they're missing the creative leadership they need to realize it successfully and take it over the finish line. Just like us, they value design: they see..