SCALE MEDIA - Key Persons

Job Titles:

• CoFounder
• Member of the Executive Team

Ben oversees the execution of Scale Media's vision and is the designer of Scale Commerce, a performance-focused custom-built eCommerce platform that facilitates the rapid growth of Scale Media brands while transforming consumers' online shopping experience. He has over a decade of experience developing CPG brands through innovative eCommerce strategies and customer acquisition & retention methodologies. His specialty: identifying opportunities in the digital space and turning them into profitable businesses that disrupt industries and transform consumer experiences. While creating several successful consumer goods companies, Ben discovered how to marry nutrition and food science with digital advertising and eCommerce, which planted the seeds for the company Scale Media is today. He is passionate about data and operations, with expertise in data-driven marketing, fast growth strategy & process improvement.

Job Titles:

• Finance
• Member of the Executive Team
• Finance Executive, Growth Strategist
• VP of Finance

Carla Rivas is a finance executive, growth strategist, and roadmap creator with over two decades of experience managing finance strategies, analysis, forecasting and budgets. With expertise in customized financial models, strategic planning & projections, and interpersonal communications, Carla has helped diverse companies-from startups to emerging brands-launch, scale and generate profits. Her superpower: turning vision into spreadsheets. She specializes in transforming the corporate vision and brand objectives into a tangible roadmap that drives revenue and sustainable growth. Carla is the VP of Finance at Scale, a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. As Scale's first employee in 2014, while wearing various hats across departments, she helped the company rapidly grow to house a portfolio of multi-million-dollar lifestyle brands with 70+ products. As head of finance, Carla architected projected P&L and sophisticated cash-flow models customized to Scale's unique business model. She also established the capital requests and budgeting processes, trained and built out the administration department, and oversaw the company's transaction processing systems. Adaptability, resourcefulness, coachability, tenacity and resilience are core values in Carla's career narrative. Ask her sometime to talk about the book she is writing that chronicles her personal story of how a low-income Hispanic woman lacking the ideal academic pedigree was able to climb her way up the corporate ladder to become a thriving executive at a fast-growing multi-million-dollar brand recognized as one of Forbes' Best Startup Employers for 2020. It's why empowerment, diversity and inclusion influence how she leads. For the past seven years, Carla has had diversified leadership experience, guiding cross-functional and cross-departmental teams-from inventory and HR, to finance-ensuring that all operational, sales and marketing roles are aligned with the company's financial goals. Her leadership philosophy: It's okay to make mistakes; just make new ones. And never communicate a problem without proposing a solution.

Job Titles:

• Member of the Scientific Advisory Board
• Press Contact
• Fellow of the American College of Rheumatology

He also studied at the prestigious Technion - Israel Institute of Technology in Haifa, Israel. Dr. Kreitenberg completed his internal medicine internship, residency and then rheumatology fellowship at the University of Southern California (USC) and Los Angeles County Medical Center. Dr. Kreitenberg's primary rheumatology practice is in Tarzana, California and is on staff at several local hospitals in the San Fernando Valley. He is fluent in English, Spanish and Hebrew. Dr. Kreitenberg has been published in several peer reviewed journals and has given instructional, continuing medical education and promotional lectures on various rheumatology disease states and pharmaceuticals. He takes pleasure in volunteering with medical residents from local Northridge Hospital Medical Center as a mentor and instructor. He is married with 4 children and enjoys playing baseball and softball, cooking, and spending time with his children. Dr. Kreitenberg's passion for treating joint pain began at a young age. Seeing his mother suffer on a daily basis from disabling psoriatic arthritis was the impetus for his going into medicine and rheumatology in particular. He has a strong interest in treating patients with severe and debilitating joint pains such as rheumatoid arthritis, osteoarthritis, fibromyalgia and spondyloarthritis. Through a holistic approach combining conservative therapies, such as nutrition, bowel health, and physical therapy, with advanced medicinal therapies, he strives to improve his patient's quality of life. He consistently aims to combine his clinical training skills with the latest in rheumatology research and supplements to improve patient care. He specializes in immune therapies, joint injections and ultrasound imaging. He was also an early adopter of cutting-edge injection therapies such as platelet rich plasma (PRP) and stem cell injections for joint and soft tissue pathologies. Dr. Kreitenberg is a Fellow of the American College of Rheumatology and has lectured at various local hospitals, patient support groups and for Novartis Pharmaceutical company.

Job Titles:

• Member of the Scientific Advisory Board
• Press Contact
• Allergy & Immunology / Read Bio
• Founder and President of Medical Practice Purchasing Group

In addition to extensive lecturing on asthma and allergies, Dr. Greenberg has provided consultation services to other small medical practices helping them form and improve their efficiencies. Dr. Greenberg has served on numerous national and regional physician leadership organizations including the Boards of the California and Los Angeles County Medical Associations, the American Medical Association and California Medical Association Councils on Legislation as well as the President of Valley Health Medical Associates, a 40,000 member IPA serving patients in Southern California.

Job Titles:

• Member of the Scientific Advisory Board
• Press Contact
• Director of Robotic Surgery

Dr. Brison is a board-certified urologist, a Member of the Medical Executive Committee, at Providence Holy Cross Medical Center in Los Angeles, Calif. He previously served as the chairman of the department of surgery and director of Robotic surgery. He graduated Cum Laude from New York University before completing his medical doctorate at State University of New York. He excelled during his residency at UMDNJ/Rutgers and was accepted to the prestige Endourology fellowship program at UCLA. In his free time, Dr. Brison also volunteers as a part of the LA County Disaster Healthcare Volunteers Program. A member of both the American Urological Association and the Endourological Society, Dr. Brison has also worked to create numerous chapters in the 5-Minute Urology Consult series, a reference guide for other medical practitioners as well as authoring clinical studies published in medical journals, including the Journal of Urology, Journal of Sexual Medicine, Journal of Endourology, among others. In his previous role as Director of Robotic Surgery, Dr. Brison has been at the forefront of the increasing use of robotics surgery in Urology and has developed a multidisciplinary program pushing the envelope in multiple surgical subspecialties. Due to his endourological expertise and deep interest in men's health, Dr. Brison has been performing innovative new surgeries with state-of-the-art medical technologies as they emerge. These include: Bipolar prostate resection, Transurethral photovaporization of the prostate, Urolift and Rezum to name several.

Job Titles:

• Member of the Scientific Advisory Board
• Press Contact

He was trained in Chicago, Israel, Minnesota, and UCLA, where he was also faculty for several years before opening his Center for Digestive Health & Nutritional Excellence in Torrance, CA, in 2011. Dr. Kahana is published in peer-reviewed journals and has written for multiple medical textbooks. He serves on national committees for nutrition and inflammatory bowel disease and also runs a colon cancer prevention program for LA County. Dr. Kahana is married and has a one-year-old at home; he enjoys travel, sports (especially basketball and hiking), music and dance. Dr. Kahana has a strong interest in medical nutrition and practices nutritional therapy of many gastrointestinal conditions such as inflammatory bowel disease (IBD), irritable bowel syndrome (IBS), gastroesophageal reflux, chronic constipation, Celiac disease, food allergy and intolerance, eosinophilic esophagitis, as well as gastrointestinal disorders in Autism. Approaching disease with a holistic perspective, Dr. Kahana strives to integrate complementary medicine with conventional practice, while working with dietitians and nutritionists to provide patients with a comprehensive insight into overall health. Dr. Kahana is skilled in upper endoscopy, colonoscopy, capsular endoscopy, liver biopsy, esophageal pH probe monitoring, and is testing new techniques for studying microbial influences on health and disease. He loves to teach and offers many lectures on topics such as nutrition, inflammation, and the impact on health, probiotics and prebiotics, food intolerance and the benefit of a hypoallergenic diet, among others. Formally at Harbor- UCLA Medical Center, Dr. Kahana is now the Medical Director at The Center for Digestive Health & Nutritional Excellence, located in the South Bay in Torrance, CA, with a focus in clinical care on medical nutrition. Dr. Kahana is a member of the following academies and societies: American Academy of Pediatrics (AAP) American Medical Association (AMA) American Society for Parenteral and Enteral Nutrition (ASPEN) North American Society for Pediatric Gastroenterology Hepatology and Nutrition (NASPGHAN) American Gastroenterology Association (AGA) American College of Gastroenterology (ACG) Crohn's and Colitis Foundation of America (CCFA) Dr. Kahana also volunteers as a medical consultant for a non-profit organization called What's In Your Lunchbox (WIYLBox) and as a medical provider for a specialty camp for children with chronic illnesses called The Painted Turtle Camp. Dr. Kahana was recently elected to be the Treasurer/Secretary of the Board of Directors for the National Board of Physician Nutrition Specialists. He also sits on the Nutrition Committee for the Providence Hospital Network, where he is helping establish a nutrition program for patients with IBD.

Job Titles:

• Member of the Scientific Advisory Board
• Cardiology

Dr. Heather Shenkman is a board certified interventional cardiologist. She completed a six year program at Albany Medical College, graduating at the age of 23. She completed her residency at Henry Ford Hospital, cardiology fellowship at the University of Rochester, and interventional cardiology fellowship at the esteemed Tufts Medical Center in Boston.

Job Titles:

• Chief Operating Officer
• Member of the Executive Team

Edward Hauck has held senior leadership roles in the natural products industry for over twenty years. He is currently a Partner at Nutrition

Job Titles:

• Member of the Executive Team
• Head of Marketing Strategy
• Marketing Executive, ECommerce Expert

Hannah Blum is a Marketing Executive, eCommerce Expert, and Organizational Architect with 20+ years' experience helping small B2C direct response companies rapidly scale into multi-million-dollar powerhouses of brands. Hannah's diverse corporate and advisory roles in all types of companies-from startup and emerging, to established and global-have honed her expertise in B2C & DTC eCommerce strategy, growth hacking, and process improvement. Her specialty: developing tangible execution roadmaps and launching complex strategic projects that seamlessly flex and flow across multiple in-house brands to exponentially increase business revenue and maximize consumer impact. Hannah is currently the Head of Marketing Strategy at Scale, a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Reporting directly to the Co-Founders, Hannah oversees the Retention, Product Marketing, Consumer Insights and Customer Service. She develops and executes efficient growth strategies that encompass product health, retention marketing and the customer funnel roadmap. A recent highlight is being tasked with leading the launch of Scale's Subscription business across the company's five brands. She never guesses about customer demand; she tests and learns. It's why through an iterative test-and-learn approach, she helped some of the brands achieve triple-digit growth in new subscriptions. Working in the eCommerce space her entire career, Hannah is able to identify and forecast B2C trends and implement emerging eCommerce technologies that help companies become industry pioneers. She is a growth athlete when it comes to business, always looking for ways to solve gaps or weaknesses in processes and capitalize on opportunities. For example, another career highlight is while working in a previous role at ProFlowers in their Strategy Group, Hannah launched three successful new Business Units-all of which became independently profitable, with one unit generating $30M+ in incremental profit per year. When it comes to leadership philosophy, Hannah intentionally does not have one; she likes to tailor her approach to what works best for each team member. She makes sure to always lead by example, always mindful that learning should never stop, no matter the title or experience. Hannah's focus on turning inspiring ideas into impactful action transcends the workplace to her philanthropic work through non-profits. In fact, if you happen to be driving in Los Angeles, you just might see her personally delivering home-made healthy lunch packs to the homeless camped out under the 405 Freeway bridges.

Job Titles:

• Head of Engineering
• Member of the Executive Team

Keith Deming has over 20 years of engineering experience in senior leadership roles at emerging and established brands, including Silicon Valley companies (Postmates, Uber,EaseCentral). As a software developer and systems architect, Keith is adept at clearing the roadblocks and bridging engineering and business departments in ways that rapidly increase operational efficiency across the entire organization. He synthesizes complex technical ideas and communicates them to non-technical people in clear and concise ways. His expertise: process optimization, customer experience, systems integration, and API development. Keith is Head of Engineering at Scale, a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Reporting to the CEO, he focuses the engineering team on the big initiatives that will allow Scale to operate efficiently and effectively as they continue to ‘scale' up across all their brands. Simultaneously, he works with cross-functional stakeholders to ensure the company's current systems continue to expand in order to meet business objectives and position them for sustainable growth. A career highlight is when while in the role of Senior Engineer Manager at Postmates, Keith refocused the strategy of their online ordering team to shift from direct integration in-house to focusing development efforts that had more external-facing opportunities. Under his leadership, the team created a suite of APIs that allowed integrated partners to seamlessly integrate to Postmates during Uber's acquisition of the company. This culminated in 20

Job Titles:

• Chief Financial Officer
• Member of the Executive Team
• Principal of Comxsen

Keren Aminia is a Principal of Comxsen, a high-profile consulting firm that helps companies grow by translating vision into operational and business success. She brings over 25 years of experience spearheading expansion initiatives and building ecosystem engagement. Her most recent corporate leadership roles were at eBay and Magento, where she transitioned from the CFO/COO of the original startup, to Sr. Director of Global Operations at eBay Enterprise and was responsible for various operational and marketing programs. Prior to her tenure in the technology and ecommerce industries, Ms. Aminia held various finance and accounting executive roles at entertainment companies including Spelling Entertainment, Fox, and Kushner Locke. She began her career as a financial & compliance auditor. Ms. Aminia holds a BA in Business Economics from UCLA and is a CPA (inactive).

Job Titles:

• Member of the Executive Team
• Head of People & Culture
• Human Resources Executive

Kimberly De Wind is a Human Resources Executive, People Builder, Talent Acquisition Strategist, and Policy Expert who has for over 15 years developed programs, processes and people that positively impact companies' culture and results. In corporate, advisory and agency roles, she has helped businesses in diverse industries connect vision and values to policies and procedures across the entire organization while creating a welcoming space for diversity and inclusion. Kimberly's industry background is a rare mixture of experience touching account management, business development, digital marketing, project services, and recruitment, enabling her to efficiently develop end-to-end solutions across all departments to support sustainable company growth. Her expertise: talent acquisition strategy, human capital management, and organizational policy development. Kimberly is presently the Head of People & Culture, a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Since joining Scale in 2018, she created a robust talent acquisition strategy and network from the ground up, which grew the employee headcount from 51 to 128, and improved salary benchmarks across the board. A recent career highlight is when Kimberly built a rewarding employee experience program around the values of respect and empathy, which birthed a phenomenal menu of company-wide polices and benefits, including a generous paid parental leave program, flexible work schedules and remote opportunities. This achievement was especially meaningful to her as a working mother who felt compelled to ensure that all parents at Scale knew they could thrive simultaneously in both work and family. Adept at hiring the right people for the right roles, Kimberly focuses on recruiting ambitious professionals who aim for the remarkable and don't settle for the routine. She leads by example, and always looks for ways to equip, motivate and support people in doing their best work. Her ability to help companies grow by identifying and leveraging top talent has contributed to Scale's latest awards and expanding teams of dedicated employees. Her leadership philosophy: Leaders do not create followers; they create more leaders. Kimberly holds a Master's degree in Human Resources Management from Monash University. She is passionate about making sure the next generation will have even more education and professional opportunities, and is doing her part to reduce gender gaps and glass ceilings. It's why she is especially proud to be working for an organization whose executive team is more than 50% female and that eagerly supports working parents.

Job Titles:

• Member of the Executive Team
• Chief Architect of Technology
• Technology Executive

Marc Roulias is a technology executive, cloud platform architect and web application expert with over 20 years of leadership and engineering experience helping companies-startups, emerging and mid-sized-in diverse industries leverage cutting-edge technologies to rapidly launch, build and scale. In senior executive, C-level and advisory roles, Marc has led technology platform development initiatives that solve complicated issues while rapidly increasing efficiency and productivity. He specializes in forecasting challenges and opportunities and then designing advanced architectures that are flexible and adaptable to technology changes. His expertise: infrastructure planning and development, cloud technology architecture, and system design scalability. Marc is currently the Chief Architect of Technology at Scale, a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. He strategizes and manages the technical development of the company's entire house of brands and websites, including further developing Scale's customized proprietary software platform, "Scale Commerce." Previously, he held senior engineering roles at innovative computer software and information technology companies. His recent career highlights include seamlessly transitioning Scale's corporate infrastructure (web series and database) to a cloud platform, as well as designing and building out their customized internal content management system. Another career milestone is when as head of the engineering department at MMX, he led a team of developers to build from scratch a specialized register domain platform that enabled the company to sell a world-class portfolio of top-level domains. When it comes to leadership, Marc adopts a more participative style, opting to lead by example and ‘pull' a team instead of ‘pushing' them. He thrives in environments in which he can build and manage small, high-performance R&D teams, and daily ensures each team member is set up for success with resources and support to grow-professionally and personally. His passion for mentorship extends to his young daughter, where he is happily teaching her how to program.

Job Titles:

• Member of the Executive Team
• Director, Contact Center

Job Titles:

• Member of the Executive Team
• Head of Analytics & ECommerce

Naama Mor Ostreicher is a marketing analytics professional, predictive models expert, and conversion strategist, who specializes in telling the story behind the business data and numbers. In diverse corporate leadership and management roles, Naama has nearly 15 years of experience building analytic marketing, acquisition and retention models that scale companies and accelerate profit. She has collaborated with all types of businesses-startups and emerging companies, to big brands and international corporations. With a superpower of seeing through the numbers, Naama is adept at creating comprehensive data blueprints. Her expertise: data visualization, predictive analytics, and conversion strategy. Naama is the Head of Analytics & eCommerce at Scale, a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Reporting to Scale's Co-Founder, Ben Flohr, Naama leads the business analytics department comprised of both the data analytics and conversion rate optimization (CRO) teams. Under her leadership, those teams optimize the online user experience, with a focus on eCommerce conversion, as well as manage Scale's online Business Intelligence tool. A recent career highlight is architecting the company's powerful predictive analytics model that feeds every level of the company and forecasts long-term revenue across Scale's fast-growing portfolio of six brands and 70+ products. With a participative leadership approach, and a belief that everybody has a seat at the table, Naama built a high-performance nine-member analytics team from the group up. Previously, Naama worked in business and marketing analyst roles for globally recognized digital advertising, gaming entertainment, and technology companies. Another career milestone is when as the Analytics Lead of emerging brands at 888holdings, she helped to double the brands' revenue year over year, and also double the company's market share. Naama holds a B.A. degree in Economics & Management; she also earned her MBA in Marketing and Strategy from Tel Aviv University. A passionate problem-solver, Naama welcomes any numbers challenge in which she can turn complicated data into simple solutions that drive decisions and ROI. When she is not solving a business analytics problem at the office, she is often in her kitchen, reveling in the smell of rising yeast, and measuring the numbers and weights of a planned baking masterpiece. Don't be surprised if one day you see her running her own bakery to spread the joy of pastries around.

Job Titles:

• Member of the Executive Team
• Customer Acquisition Executive
• Head of Acquisition Marketing
• Senior Account Strategist at Google

Neelam Fakir is a Customer Acquisition Executive, Paid Search Expert, and Mobile Technology Strategist with a decade of B2C and B2B experience helping emerging companies to Fortune 100 brands exponentially grow revenue while developing high-performance in-house leadership teams. In corporate and consulting roles, she has developed profitable single strategies that unify and streamline all forms of advertising-from search, display and video, to social, affiliate, SEO and native media. Her diverse roles and projects across the digital marketing spectrum have honed her expertise in paid search, mobile technology trends & device useability, and customer acquisition strategy. Neelam is currently the Head of Acquisition Marketing at Scale a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. She leads a fast-growing team (19 and counting!) focused on developing consumer-centric and cross-channel strategies that increase customer engagement and revenue. She is responsible for improving efficiencies across the company, including creating and executing revenue and inventory projection models, which have contributed to the company's triple-digit growth year over year. A career highlight is when, in her previous role as Senior Account Strategist at Google, Neelam worked within their in-house agency team to rapidly increase the costs per spend for a majority of their clients and was able to surpass every goal, every quarter her entire tenure. She became the main point of contact for new Google employees on the agency team and enjoyed mentoring them. Another milestone is when Google asked her to speak as a thought leader on the topic of Digital Marketing at a conference in Baltimore. Neelam's leadership experience spans over a decade, and she thrives in environments in which she can help large teams discover and develop individual strengths. You'll often hear her advising team members to "shadow each other," as she believes that cross-pollination of knowledge and skills builds empathy, respect and synergy. She also implements performance and bonus structures that encourage personal accountability and empower employees to own their outcomes.

Job Titles:

• Head of Operations
• Member of the Executive Team
• Operations Executive, Organizational Architect

Nicole Khandhar is an Operations Executive, Organizational Architect, Emerging Companies Expert, and Advisor with nearly two decades of leadership experience masterminding with high profile brands and executive teams to create operational frameworks that seamlessly tie vision to maximum ROI and healthy profits. In sr. corporate and advisory roles, she has led strategic planning and change management initiatives for well-funded startups and emerging B2B & B2C businesses in diverse industries-from retail, apparel, CPG, food & beverage, and health & wellness, to technology, sports, entertainment, and non-profit. A top-down thinker, she specializes in building out tactical and dynamic end-to-end operational frameworks that can rapidly bend or pivot with ever-shifting priorities in ways that help companies scale into multi-million-dollar global brands. Her expertise: organizational strategy & mapping, dynamic project management, and operational efficiency & process improvement. Nicole is the Head of Operations at Scale, a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Reporting directly to the Scale Co-Founders, she oversees the company's strategic planning and organizational mapping for rapid growth. The entire project management department reports to her, and she manages the company-wide quarterly planning, departmental audits and process improvement initiatives, and also runs the in-house creative agency. A career highlight is increasing Scale's revenue per employee every year while expanding the company's headcount by over 380% in just three years. Previously, well-versed in corporate identity and online brand reputation strategies, Nicole held various marketing, PR and project management roles for billion-dollar and household name brands. As the Marketing Director at the iconic Ed Hardy, she successfully executed a media placement strategy that leveraged celebrities and resulted in a monthly average of 75 media placements and lucrative deals with Britney Spears, Hillary Clinton, Madonna, Lil Wayne, Michael Jackson, Nick Canon, Kim Kardashian, and ‘Lil Jon', to name a few. Entrepreneurial-minded, Nicole also founded a profitable marketing consulting company managing 25+ high profile clients and brands. Mentorship and integrity are core to Nicole's value system; it is why she proactively looks for opportunities to connect with aspiring young professionals-both in the workplace and in life-to equip them with goal-setting, accountability and roadmap planning skills. A dynamic speaker and a former producer / on-air host for the Los Angeles Lakers, Nicole is passionate about educating others on the subjects of leadership development, organizational strategy and operational excellence. Nicole holds a B.A. degree in World Arts and Cultures from UCLA, and a certification in Business Process Design for Strategic Management through the MIT Sloan Executive Education program. Growing up as a competitive athlete and sports enthusiast, Nicole, the proverbial boy mom, is likely spending weekends or Monday nights curled up on the couch with her two littles watching basketball or football (go LA Rams and LA Lakers!).

Job Titles:

• Member of the Executive Team
• Executive VP, Marketing

Omer is a marketing executive, customer acquisition expert and creative strategist who turns products into profit through omnichannel digital marketing platforms. He builds CPG brands from the ground up, leveraging cutting-edge methodologies and technologies to power consumer-oriented solutions that create profitability, scalability and consumer impact. As a Partner at Scale Media, Omer designed and launched the customer acquisition model that became their primary engine of growth. Previously, Omer held diverse leadership roles in marketing communications, online media and public relations while working with service providers, tech companies and government officials. His consistent focus on the bottom line and metrics inspires him to always challenge the status quo, find unique creative solutions and continually improve.

Job Titles:

• CoFounder
• Member of the Executive Team

Ziv is a digital brand creator, business leader and ecommerce growth strategist with more than 10 years of diversified experience developing companies, technologies and products that create meaningful connections between brands and consumers while impacting thousands of lives. As CoFounder of Scale Media, he leads the company's strategic vision, product development and creative direction. He is a serial entrepreneur, creating five profitable CPG brands and launching 60+ best-in-class products in the direct-to-consumer digital space. An advocate of values-based leadership, Ziv focuses on empowering Scale Media employees by leveraging their strengths, fueling their passions and motivating them towards excellence. His personal philosophy: Lead with your actions, not with your words.