WILLIAM ESPEY

Yep. There's a lot of Chipotle stuff here. Actually, it all is. However, with a 19-year run as the internal creative lead-helping to build the brand from its entrepreneurial roots to the multi-billion dollar company it became-that's not that surprising. But it's not just a one-note samba. As Chipotle's Brand Voice I understood that the creative was always influenced by the medium, the audience, and the moment it was being seen. That calls for a variety of conversations, on a variety of topics, but always coming from the same personality, the same brand.