OSLO

Our primary objective is to make Oslo the world's favorite compact city. Oslo is small enough to give people and organizations visibility, and resourceful enough to be a pioneering springboard for ideas, growth, and enrichment... Being lean in the way we work with the brand management of Oslo is essential. We engage in smaller activities toward the goal rather than rushing it all at once... To enhance the reputation of Oslo, we need to enhance both perception and reality. The brand strategy is a tool for evaluating all our actions, not just promotional activities. Our brand filter guides the brand values and positioning of Oslo which all products, services, promotions, and experiences should reflect.