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Effective is a business affairs services company with a focus on all music-related matters across the media industry... Although we specialise in music, we provide advice on all types of creative agreements whether related to TV & film, games, events, advertising, social media or other creative products and channels... We represent a wide variety of clients ranging from artists, songwriters, producers and composers to record labels, music publishers, production companies and management agencies. Our work includes providing both specific and general business advice depending on the client's situation, negotiating and advising on contracts provided by third parties, drafting agreements and preparing tailor-made precedents as required.