EU PIG - Key Persons
Job Titles:
- Knowledge Exchange Manager - Cereals & Oilseeds
Adrian began his career in his home county of Herefordshire on a mixed farm before progressing into farm management in Sussex and Kent. In 2022, with over 30-years' experience, Adrian moved to Scotland and joined AHDB as Cereals & Oilseeds Knowledge Exchange Manager.
Job Titles:
- Knowledge Exchange Manager - Dairy
Job Titles:
- Knowledge Exchange Manager - Cereals & Oilseeds
Job Titles:
- Senior Environment Manager ( Soil Health & RB209 )
Specialist in soil health and plant-soil-microbial interactions, including soil-borne pathogens and beneficial soil organisms. Amanda leads the Soil Biology and Soil Health Partnership, a five-year cross-sector programme of work funded by AHDB in collaboration with the British Beet Research Organisation. Prior to joining AHDB in 2011 she was a postdoctoral researcher and has a background in soil-borne disease management, biological control of soil-borne pathogens, and microbial ecology.
Amandeep is a Senior Economist and her work includes understanding and communicating the potential impact of domestic agricultural policy and trade deals on UK agriculture. She has carried out detailed analysis on the economic impact of the Sustainable Farming Incentive on farm businesses in 2022 and had lead work on the UK - New Zealand free trade agreement and opportunities for UK agri - food exports. Prior to her current role, Amandeep was part of the Market Specialists team at AHDB, analysing the global and domestic cereals and oilseeds markets. Amandeep has also worked at LMC International where she focused on the vegetable oils and bio-based chemicals markets. Amandeep has an MSci and PhD in Chemistry from University College London.
Job Titles:
- Health and Welfare Scientist
Job Titles:
- Senior Knowledge Exchange Manager - Cereals & Oilseeds
Amy joined AHDB in 2022 to manage the Farm Excellence programme for Cereal & Oilseeds in the East Anglia region. After graduating from Harper Adams in 2008 with a degree in agriculture, Amy provided agronomy and agronomy technical support for 14 years (Frontier) and achieved a BASIS Diploma in Agronomy and FACTS qualification. She lives on the family farm in Norfolk.
Job Titles:
- Senior Knowledge Exchange Manager - Beef and Lamb
Amy Hughes grew up on a suckler and sheep farm in North Yorkshire. She is a vet nurse by trade and has a strong background in cattle reproduction and breeding, having worked as a cattle Embryo Transfer technician in Gloucestershire. She has a strong knowledge of beef, sheep and dairy systems and is currently studying for an MSc at Harper Adams in Agricultural Science and Production Systems. Amy runs our National discussion groups including the Progressive Beef & Sheep Groups.
Job Titles:
- Head of Engagement ( Cereals & Oilseeds )
Ana leads AHDB's national knowledge exchange team for Cereals & Oilseeds. Her team's work is pivotal in developing and implementing strategies to disseminate agricultural research, best practices, and market insights between farmers and stakeholders.
She is a new entrant to a mixed family farm in Northamptonshire, member of the BASE-UK committee and a Nature Friendly Farming Network Farming Champion. Ana is also studying towards a BASIS Diploma in Agronomy.
Job Titles:
- Knowledge Exchange Relationship Manager ( East ) - Pork
Andrew was brought up on a mixed family farm and studied agriculture at Bishop Burton College. This included a specialist course in pig unit management, which sowed the seed for his career in the pig industry.
After college, Andrew pursued a career within the industry, covering all aspects of pig production. Starting as a stockperson, he progressed to unit manager and then to a fieldsperson's role, looking after several units including a nucleus breeding unit. During this time, Andrew also participated in our Professional Managers Development Scheme (PMDS), which changed the way he built and managed teams on pig units.
Having a strong understanding of the technical side of the pig industry, along with first-hand experience of how training can progress and develop stockpeople, it seemed a natural progression for him to become a knowledge exchange manager at AHDB. He joined us in 2014, covering the east of England.
Andrew enjoys working in an industry that is constantly looking for new and innovative technologies and practices to drive more efficient and profitable pig businesses. He is glad to use his industry experience, along with the training he has completed, to help producers become more efficient and productive.
Job Titles:
- Strategic Development Director ( Pork Sector Lead )
Angela has experience in the dairy, beef and pork livestock sectors. She has lived and worked internationally and spent 17 years with Genus PLC. In 2002 she was appointed as their Global Business Development Director based in Wisconsin USA and was instrumental in the Genus purchase of the Pig Improvement Company in 2005.
Following her career with Genus, Angela set up her own training business and has designed and delivered hundreds of training programmes over the past seven years for both the public and private sector.
Angela is passionate about the UK agricultural industry and optimising its strength as we move forward in challenging times.
Annabel has joined AHDB on the Analyst Development Scheme, working in the economics team. Prior to joining AHDB, Annabel worked within Dunbia's consumer Insight team.
Annabel has grown up on a mixed farm in Worcestershire, where she continues to have an active role. With a BSc in Agri-Food Business and Marketing from Harper Adams University, Annabel brings both her practical and commercial experience in the red meat industry.
Job Titles:
- Senior Analyst ( Cereals & Oilseeds )
Anthony has been analysing cereals and oilseed markets since 2019, with a keen interest on how global supply and demand impacts UK domestic pricing.
Job Titles:
- UK Boardroom Apprentice ( No Voting Rights )
Job Titles:
- Analyst
- Analyst ( Livestock )
Becky is an analyst in the Livestock Market Specialists team. She provides levy payers and stakeholders with evidence-based market insight on production, prices, trade and consumer demand. She joined AHDB in September 2023 as a Trainee Analyst in September 2023 before progressing to her current role at the beginning of 2024
Becky has previous experience in agricultural policy, working as an assistant advisor at the NFU. She holds a First Class degree in Bioveterinary Science from Harper Adams University during which she completed a placement year at Genus Breeding.
Caroline has over 30 years' experience working in both public and private sector organisations in Senior Business Administration roles and started working at AHDB in May 2018.
Caroline holds a degree in Business Management from Coventry University and is passionate about building relationships internally and externally and working collaboratively to achieve results.
Caroline has a particular interest in Marketing, PR and Education along with a specialised interest in Event Management holding the initiative to recognise business opportunities.
Caroline leads the Administration Team for the Economics and Analysis department and is committed to enabling and empowering the team to deliver their best outcomes.
Caroline is also Personal Assistant to the Economics and Analysis Director.
Carrie as Senior National Account Manager manages multiple retail accounts building strategic relationships with industry partners. She facilitates the delivery of AHDB insight and technical knowledge to key accounts and drives collaboration on marketing and agricultural initiatives. Carrie joined AHDB as Senior Marketing Manager in 2014. Prior to joining AHDB's marketing department, Carrie worked for a number of FMCG and retail companies including Noble Foods, Boots and Reckitt Benckiser.
Job Titles:
- Senior Crop Protection Scientist ( Cereals & Oilseeds )
Along with Rachel McGauley, Catherine leads the work at AHDB concerning diseases in cereals and oilseeds. Projects that she oversees include the Recommended Lists' disease ratings, fungicide performance curves and UKCPVS.
Catherine has a background in crop trials along with master's degrees in both agronomy and management and leadership. She is passionate about improving global food security.
Job Titles:
- Head of Engagement ( Pork )
Charlotte joined AHDB in 2022, having worked for both AHDB and BPEX (the predecessor of AHDB Pork) earlier in her career. She has a broad knowledge of the pig industry and its stakeholders, as well as extensive experience in leading and delivering collaborative programmes in the pork sector.
She gained a PhD in 2009 specialising in infectious diseases in pigs, which was funded by BPEX. She worked on a 1,000-sow pig farm before joining BPEX, where she worked for eight years. Since then, she has focused on the practical application of nutritional knowledge with ForFarmers and, latterly, DSM.
Job Titles:
- Retail and Consumer Insight Analyst
Charlotte joined AHDB in July 2022 on the Analyst Development Scheme. She moved to the Retail and Consumer Insight team as an analyst in April 2023, and is also part of the team involved in our Carbon Markets work. Charlotte's role is to analyse retail and foodservice trends as well as understand consumer sentiment towards red meat and dairy products, farming, and the wider agricultural industry. With this information, she produces articles, updates dashboards, helps commission research projects, supports wider teams within the organisation with insight, and speaks with both farmers and stakeholders to help promote the red meat and dairy industries.
Prior to starting at AHDB, Charlotte spent 5 years working for Mole Valley Farmers. During this time, she won multiple national awards as an R-SQP, winning National SQP of the Year in 2021. Charlotte has a BSc in Bioveterinary Science, and a PGCert in Equestrian Performance.
Outside of work, Charlotte enjoys open water swimming and spending time with her dogs, which she shows successfully.
Job Titles:
- Science and Environment Director
Job Titles:
- Health and Welfare Scientist
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- Member of the Remuneration and Nominations Committee
- AHDB Board Member
- Board Member and Beef & Lamb Sector Council Chair
Colin is a commercial upland livestock producer, with more than 25 years' experience in the beef and lamb sector following postgraduate studies at Durham University. He has been an AHDB Beef and Lamb sector board member since 2019. His farming business runs to 340Ha and has an on-farm glamping and experiential photo-tourism venture. Colin has a particular interest in cross sectoral integration to build future proof, resilient livestock systems.
Job Titles:
- Knowledge Exchange Manager - Cereals & Oilseeds
Job Titles:
- Knowledge Exchange Manager - Dairy
Since joining AHDB in 2014, David has been part of the Administration Team. In that time David's role has included, in addition to day-to-day admin support of the wider team, coordinating and producing market update website videos with the Market Specialist teams, dealing with subscription queries and delivery issues, in conjunction with monitoring deliverability and open rates of email publications. This has included research and collaborative work to ensure that email templates are designed to meet accessibility guidelines and avoid being identified as spam, to help ensure delivery of Market Intelligence outputs to levy payers and industry subscribers alike.
Job Titles:
- Lead Environment Specialist
Job Titles:
- Economics & Analysis Director
David joined AHDB in 2017 after working as a grain trader and previously working for HGCA the cereals levy board prior to AHDB being formed.
David's role at AHDB is to oversee the Economics and Analysis department. This is a team of over 50 staff who are looking at the full range of issues that affect farm businesses. His department is delving into the economics of farm efficiency and cost of production, to commodity market analysis and macro trends in policy and retail/consumer markets.
David is part of the senior team at AHDB who actively leads the business in implementing a continuous improvement mindset to constantly create more value for levy payers.
Job Titles:
- Knowledge Exchange Manager - Cereals & Oilseeds
David joined the AHDB team in June 2023. He has a diverse CV, which includes working in further and higher agricultural education, event management and hospitality. More recently, he has helped manage a dairy farm on a large mixed estate in Sussex. He coaches junior rugby at his local rugby club and follows cricket in the summer. David is a keen ornithologist and runs his own small commercial apiary. Keen to engage with all AHDB Cereals & Oilseeds levy payers and stakeholders in South-East England, David can be contacted via the details above.
Job Titles:
- Head of Economics and Analysis Operations ( Livestock )
Job Titles:
- Head of E & a Operations ( Benchmarking and Cereals & Oilseeds )
Job Titles:
- Cereal Product Quality Scientist
Job Titles:
- Field Trials Data Analyst
Job Titles:
- Senior Knowledge Exchange Manager - Dairy
Job Titles:
- Chairman of the Remuneration and Nominations Committee
- Board Member and Chair of the Remuneration and Nominations Committee
Catherine is a lawyer, with a strong background in digital transformation, environment and sustainability and audit/risk management. A Governing Master of the Inner Temple (Inn of Court for barristers) and member of the Bar in five jurisdictions, Catherine has worked with the World Bank, Asian Development Bank and United Nations throughout Africa, Asia, Middle East and North America. As Chair of Audit & Risk Management of the UK Commonwealth Scholarship Commission, Chair of Education of the Inns of Court College of Advocacy, and formerly Chair of the Board of Scrutiny of Cambridge University, Catherine has led major digital/IT projects and large international audits. With a family background in agriculture and forestry, Catherine lectures at Oxford University, directs studies in Land Economy at Magdalene College and Homerton College Cambridge, and is a Council Member of the Royal Agricultural University, Cirencester.
Job Titles:
- Field Trials Lead Analyst
Job Titles:
- Knowledge Exchange Manager ( Beef and Lamb )
Job Titles:
- Knowledge Exchange Manager - Beef & Lamb
Job Titles:
- Senior Analyst ( Livestock )
Job Titles:
- Retail and Consumer Insight Manager
Job Titles:
- Knowledge Transfer Manager ( Beef & Lamb )
Job Titles:
- Senior Analyst ( Red Meat )
Job Titles:
- Senior Analyst ( Cereals & Oilseeds )
Job Titles:
- Knowledge Transfer Manager - Cereals & Oilseeds
Job Titles:
- Knowledge Exchange Manager - Cereals & Oilseeds
Job Titles:
- Senior Knowledge Exchange Manager - Business, Insights & Skills
Job Titles:
- Head of Economics - Strategy
Job Titles:
- Knowledge Exchange Manager - Dairy
Job Titles:
- Senior Knowledge Exchange Manager - Dairy
Job Titles:
- Knowledge Exchange Manager - Cereals & Oilseeds
Job Titles:
- Head of Crop Health & IPM
Job Titles:
- Lead Livestock Science Data Specialist
Job Titles:
- Knowledge Exchange Manager - Dairy
Job Titles:
- Senior Knowledge Transfer Manager - Cereals & Oilseeds
Job Titles:
- Knowledge Exchange Manager - Beef & Lamb
Job Titles:
- Senior Field Trials Data Analyst
Job Titles:
- Senior Knowledge Exchange Manager - National Specialist ( Grass Forage & Soil )
Job Titles:
- Divisional Director for Services ( Cereals and Oilseeds Sector Lead )
Job Titles:
- Lead Retail Insight Manager
Job Titles:
- Head of Animal Breeding & Product Quality
Job Titles:
- Senior Cereal Product Quality Scientist
Job Titles:
- Knowledge Exchange Manager - Dairy
Job Titles:
- Lead Animal Health & Welfare Scientist
Job Titles:
- Knowledge Exchange Manager - Beef & Lamb
Job Titles:
- Animal Health & Welfare Senior Scientist
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- Health and Welfare Scientist
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- Board Member and Dairy Sector Council Chair
Job Titles:
- Head of Animal Health and Welfare
Job Titles:
- Field Trials Senior Manager
Job Titles:
- Knowledge Exchange Manager - AgriLeader
Job Titles:
- Knowledge Transfer Officer - Cereals & Oilseeds
Job Titles:
- Animal Health & Welfare Scientist ( Data )
Job Titles:
- Senior Economist - Agribusiness
Job Titles:
- Member of the Remuneration and Nominations Committee
- AHBD Board Member / Remuneration and Nominations Committee Terms of Reference / Remuneration and Nominations Committee Register of Interests
- Board Member and Pork Sector Council Chair
Job Titles:
- Lead Analyst ( Cereals & Oilseeds )
Job Titles:
- Animal Health and Welfare Scientist
Job Titles:
- Knowledge Exchange Manager - Beef & Lamb
Job Titles:
- Head of Engagement ( Dairy )
Job Titles:
- Chairman of Remuneration and Nominations Committee
- AHDB Chair
Job Titles:
- Senior Analyst ( Cereals & Oilseeds )
Job Titles:
- Knowledge Exchange Manager ( South and Central ) - Pork
Job Titles:
- Stakeholder Engagement Director ( Dairy Sector Lead )
Job Titles:
- Plant Physiologist / See Full Bio
Job Titles:
- Senior Animal Breeding Manager ( Signet )
Job Titles:
- Head of Engagement ( Beef & Lamb )
Job Titles:
- Lead Analyst ( Cereals & Oilseeds )
Job Titles:
- Head of Economics - Analysis
Job Titles:
- Board Member and Chair of the Audit and Risk Assurance Committee
Job Titles:
- Field Trials Senior Manager
Job Titles:
- Crop Protection Scientist ( Pests and Weeds )
Job Titles:
- Senior Knowledge Exchange Manager - Dairy
Job Titles:
- Lead Consumer Insight Manager
Job Titles:
- Signet Breeding Technician
Job Titles:
- Knowledge Exchange Manager - Dairy
Job Titles:
- Board Member and Cereals & Oilseeds Sector Council Chair
Job Titles:
- Lead Analyst ( Red Meat )
Job Titles:
- Retail and Consumer Insight Analyst
Job Titles:
- Knowledge Exchange Relationship Manager ( North ) - Pork
Job Titles:
- Retail and Consumer Insight Manager
Job Titles:
- Divisional Director for Engagement and Strategy ( Beef and Lamb Sector Lead )
Job Titles:
- Projects & Engagement Relationship Manager