GREENFIELD PARTNERS - Key Persons
Ana joined Greenfield bringing almost decade of experience in finance, accounting and taxation.
Ana served as a Financial Controller at Mindspace, a global co-working company.
Prior to Mindspace, Ana served as a Financial controller at Viola Group, one of the biggest technology focused investment group in Israel.
Ana holds a B.A. in Business Administration and Accounting from The College of Management and is a Certified Public Accountant (CPA).
Avery joined Greenfield in 2018 following 7 years in investment banking at Goldman Sachs, both in Israel and in London. At GS, he helped lead several investments in Israeli technology companies, in addition to traditional M&A and financing transactions.
Prior to Goldman Sachs, Avery worked in the advisory practice of PwC at the valuation and strategy group, at a microfinance startup, and at the mission of Israel to the UN.
David joined Greenfield following a few years as a freelance consultant in content marketing for Israeli startups where he delivered authentic and engaging content.
His first-hand experience with the many innovative value propositions ignited his passion for the realm of venture capital, where today he leads marketing at Greenfield.
Hailing from Los Angeles, David holds a B.A. in Business Administration and Digital Innovations from the Reichmann University (IDC Herzliya).
Etti joined Greenfield following over a decade of experience in finance and serves as a Financial Controller.
Prior to joining Greenfield, Etti acted as a financial controller for Viola Credit and Generation Capital.
She worked as a senior auditor at Ernst & Young, where she specialized in audits of large public companies in various sectors and high-tech companies.
Etti holds an MBA in Accounting and Business Management from the Ono Academic College and is a Certified Public Accountant (CPA).
Before joining Greenfield, Gabriel was an investment banker at J.P. Morgan in London, gaining experience in executing a wide variety of transactions such as M&A, debt, and IPO.
Gabriel holds a Bachelor's Degree in Mathematics from the University of Oxford.
Before joining Greenfield, Itay was an investment banker at Goldman Sachs as part of the Israel coverage team. In his role, Itay worked with management teams across sectors on IPOs, M&A, and other private and public capital raises.
Itay is a Captain (Res.) in the Intelligence Corps of the Israeli Defense Forces. During his service, Itay was awarded numerous excellence awards having led innovative research projects.
Itay holds a Bachelor's Degree, Double Major in Accounting and Economics from Tel Aviv University.
Lior joined Greenfield following experience as an Investment Analyst in Our Innovation Fund, Sydney Australia, where she focused on ML and AI companies.
Lior holds a Masters in Economics, focusing on Big Data and Applied Economics, from Tel Aviv University. She also holds a BA in Economics & Psychology. During her Masters, she was working as a Research Assistant & Data Analyst for Tel Aviv University.
Lior spent three years in the IDF Intelligence Unit.
Meir joined Greenfield following experience as an Investment Analyst at TFRG Capital, a real estate investment fund, where he helped source deals and model investments across the US and Israel.
Prior to TFRG, Meir worked in Business Development and previously served as a Staff Sergeant in the IDF Paratroopers Brigade.
Meir holds a Bachelor's Degree in Finance & Business Administration from IDC Herzliya (Magna Cum Laude).
Nadine manages the day to day operations of Greenfield's Tel Aviv offices and concurrently serves as Executive Assistant to managing partner Shay Grinfeld.
Prior to joining the Greenfield team, Nadine was Head of Operations at Kahana, a Jerusalem-based digital marketing firm, and previously worked in various capacities with non-profits and startups in Israel, Europe, and the US.
Nadine is a graduate of the Sy Syms School of Business at Yeshiva University in New York, where she received her BS in Marketing. She is a proud mother of four and enjoys reading and cooking in her free time.
Job Titles:
- Operating Partner
- VP Sales EMEA & APAC at Monday
Nir joined Greenfield after serving as VP Sales EMEA & APAC at monday.com where he led a team of 180 professionals.
During his tenure at monday.com, Nir plated a pivotal role during the company's growth period and subsequent IPO, founded the monday.com High-Tech Sales Academy, and actively participates in the governmental initiative "People for High-Tech." Before that, Nir was the sales director at Sisense.
Nir oversees Greenfield's initiatives with portfolio companies to catalyze their growth and enhance their global sales expansion, as well as identifying new investments.
Nir holds a bachelor's degree in Industrial Engineering and Management with honors from Tel Aviv University.
Before joining Greenfield, Ortal was an investment banker at Goldman Sachs and EY, gaining experience in executing a wide variety of investment banking transactions such as M&A, debt and equity raising.
Prior to that, Ortal worked as Corporate Finance Analyst at Giza Singer Even.
Ortal holds a Bachelor's degree in Economics and Accounting from the Tel Aviv University as well as a CPA license.
Raz joined Greenfield following a few years in investment banking at Barclays in Israel where he helped with executing on a wide variety of investment banking transactions, including mergers and acquisitions, debt and equity capital markets transactions, and credit facilities.
Prior to Barclays, Raz worked as an M&A Analyst at EY, as a Management Consultant at Tefen, and served as a Captain in the IDF.
Raz holds a Bachelor's Degree, Double Major in Accounting and Economics from Tel Aviv University.
Shay is an experienced entrepreneur and investor. He serves as Senior Advisor to TPG and previously was Managing Director of NJ-based family office Thylacine Capital.
Job Titles:
- Managing Partner
- Investor in Israeli
Yuda is a prolific angel investor in Israeli high-tech, having backed 40+ companies over the last decade including Appilog (acq. by Mercury), Bristol (acq. by HP), PrimeSense (Apple), Crosswise (Oracle), Appsee (ServiceNow), and Leaba