GREEN STAR

Our mission at Green Star Index is to help consumers make smarter, greener choices about their diet. We accomplish this by helping food purveyors to accurately label the carbon "cost" of each menu item. Using a simple, intuitive, color rating system-on menus and elsewhere-we make it easy for consumers to manage and reduce their carbon-footprint. The first step is awareness... The formula is simple: participating restaurants and food sellers come to us to help them better understand their menu. Green Star conducts a scientific evaluation of each ingredient in order to understand the "carbon cost" of each menu item. The results are organized into a simple, Color Carbon Index and made available to consumers (on menus, online, etc.) Faced with vital information about their dietary choices, consumers gravitate to "greener" and greener options. Participating businesses effectively communicate their commitment to our planet and our future.

Primary location: Norwalk United States