PRIME - Key Persons


Andre Potgieter George Andre

Andre Potgieter George Andre is co-licensee for the George Branch. He is a seasoned construction and property industry professional, and estate agent. Hiking, cycling and fishing in the beautiful Garden route keeps him recharged and energetic. Agreement Mgudlwa Witbank With 25 years of experience, Agreement is a seasoned entrepreneur with expertise in various industries. He's chaired committees, served on boards, and held executive positions in business chambers. His interest in property stemmed from his construction background, leading him to pursue courses in Property Development & Investment and Property Management at the University of Cape Town. This path ultimately led him to join the Prime Group. Diyanah Moosa Durbanville With a keen eye for emerging trends and a strong grasp of real estate dynamics, I'm passionate about uncovering lucrative opportunities. I'm dedicated to building meaningful connections in the real estate community and welcome the chance to engage in conversations and explore collaborations.

Chantel Manfron

Job Titles:
  • Member of the Senior Management Team
  • National Licensee Coordinator Proverbs 16
Chantel Manfron National Licensee Coordinator Proverbs 16:3 - "Commit your work to the Lord, and your plans will be established." My approach entails attentive listening as the initial step, followed by the provision of precise services. This way I can ensure optimal effectiveness in my assistance.

Chris Hunter

Chris Hunter Marketing Liason Brought up in a real estate family and fresh out of business school with a passion for design and marketing, this entrepreneur brings his dynamic approach to the ranks of the company.

David Benfield

Job Titles:
  • Head of Strategic Development
David Benfield Head of Strategic Development and Atlantic Seaboard Master Licensee A Property Professional who began his Property career in 1985. Experienced in all aspects from Plot and Plan, traditional Estate Agency, Development Launches and closeouts, with Clients from entry level to R100m developments. No Client is too big or too small.

Debra Roets

Job Titles:
  • Member of the Senior Management Team
  • Chief Operation Officer Administrative Operations & Finance at Prime Auctions Head Office. Developing Smooth, Transparent & Optimised Back Office Systems to Wider Group.
Debra Roets Chief Operation Officer Administrative operations & finance at Prime Auctions Head Office. Developing smooth, transparent & optimised back office systems to wider group.

Deidre Erasmus Deidre

Job Titles:
  • Real Estate Team Leader
Deidre Erasmus Deidre, an experienced Real Estate team leader, uses a decade of expertise to drive unparalleled success. Her adept management and market insight ensure smooth transactions and enduring client relationships. Passionate about innovation and consistently surpassing goals, Deidre is a steadfast leader in the evolving Real Estate landscape.

Dr. William Hunter

Job Titles:
  • Executive Director of the Prime Organization Executive
Dr. William Hunter Executive Director of the Prime Organization Executive Director with a record setting sales history across many real estate environments. This Medical Specialist, a fully qualified and experienced Auctioneer, has dedicated his life to the disruption of the status quo Real Estate environment.

Janine Erasmus Vacant

Job Titles:
  • Land Specialist / Auctioneer Consultant
Janine Erasmus Vacant Land Specialist/Auctioneer Consultant As the fearless leader of the Vacant Land Department, I guide a team of expert consultants who leave no stone unturned in their quest for prime vacant land across South Africa. With an extensive network of developers and land buyers, we dominate the market with our unrivaled expertise. When it comes to service, I'm all about transparency, ensuring that every client receives nothing short of excellence.

Karla Le Roux

Job Titles:
  • Marketing and Admin Assistant
Karla Le Roux Marketing and Admin Assistant I'm a dynamic professional passionate about administration and collaboration. Thriving under pressure, I excel in prioritization, creativity, and problem-solving. My keen eye for detail and commitment to efficiency make me a valuable asset. With a positive attitude and multifaceted skills, I contribute to the success of projects and teams, ensuring streamlined operations and impactful results.

Keo van Niekerk

Keo van Niekerk Randburg and George Co-Licensee Business Development and Licensee. Dedicated and driven to innovate and revolutionise the Real Estate industry, Keo possesses exceptional interpersonal skills that define her as an outstanding team leader. Louanne Grobler West Rand I am Franchisee for the Prime Group West Rand HomeInvest, Acquired PPRE and MPRE in real estate and has a wealth of experience in the local market.

Lindy-Lee Venter

Job Titles:
  • Head of Marketing Department
Lindy-Lee Venter Head of Marketing Department Lindy-Lee is a seasoned marketing expert specializing in auction mandates. As Head of Marketing, she excels in crafting innovative strategies to drive sales and maximize exposure. With a keen eye for market trends, Lindy-Lee delivers exceptional results in fast-paced environments.

Owen du Plessis

Job Titles:
  • Founder of BidEasy Auctioneers
Owen du Plessis Whale Coast With over 17 years of experience, Owen du Plessis, founder of BidEasy Auctioneers, owns the Prime Whale Coast franchise in Hermanus. As a certified commercial and industrial broker, his expertise lies in land use management, property development, and construction project management. Owen excels in fast and effective asset recovery, assisting banks with forced sale values and saleability assessments.

Samantha Klinghardt

Job Titles:
  • Administration Efficient Administrative Assistant

Solly Boshoff - Chief Legal Officer

Job Titles:
  • Head of Legal
Solly Boshoff Head of legal and in-house council I am a highly capable legal practioner whom you can have real confidence, with exceptionally rare abilities. I have a pro-active nature and a very self-driven type of behaviour which are my key strengths. Client-focussed, results-driven is my motto.

Tinashe Chambati

Tinashe Chambati Germiston Tinashe, Has an MBA and registered CFO (SA), is a business owner and strategist with diverse interests in the fourth-generation industry, online retail, digital music distribution, and a recent focus on the property sector. The venture into property aligns with a strategic approach involving prime auctions, bringing a fresh perspective to the industry.

Veronique Hunter

Job Titles:
  • CEO & Founder of the Prime Organization With
Veronique Hunter CEO & Founder of the Prime Organization With over 22 years of real estate, retail, business development & management experience, our CEO has facilitated over 1 billion rand in real estate transactions and played a pivotal role in many international property groups over the past two decades.

Vishal Maharaj Vishal

Job Titles:
  • North Coast Property Specialist
Vishal Maharaj Vishal is a seasoned North Coast Property Specialist, focusing on Beachfront Property and Luxury Holiday Homes in KZN. With over 25 years of diverse experience, including sales, marketing, graphic design, procurement, manufacturing, supply chain, and transport logistics, he successfully managed National Corporate Key Account Clients worth R150 Million as a Marketing Manager for a leading manufacturing company in the country.