PRIM + - Key Persons
Alex has worked in media relations and digital marketing for more than 14 years in a variety of industries including high tech, hospitality, craft beer and spirits, entertainment and wellness.
She began her career in New York working with brands like Panasonic and Paramount Home Entertainment. In 2010, she moved to Denver and eventually opened a boutique PR and digital marketing agency specializing in events, restaurants and craft libations. She has secured multiple placements in the Wall Street Journal, Food & Wine, Forbes, SHAPE, Runner's World, 5280 Magazine and The TODAY Show.
Alex earned her Bachelor of Science from Northern Arizona University in Flagstaff with a double major in Advertising and Public Relations. She enjoys running, skiing and anything outdoors. Her love of the outdoors and sports is her favorite excuse to travel.
Audrey has deep roots in Colorado. She's a proud alum of CU Boulder and now resides just a mile from a South Denver house where her great-great grandmother lived when, instead of a garage, there was a "carriage" house and trollies running down Logan Street.
With a B.S. in Strategic Communications from CU Boulder's College of Media, Communication and Information, Audrey was fortunate to start her career interning for one of her prior professors in event management and received additional experience working for the Ford Corporation and MKTG product promotion teams.
Just as the world was re-opening, a summer abroad opportunity presented itself and Audrey was off to France, a perfect locale for someone who enjoys creating art and where a motley crew of lifelong friends formed. At Prim, her penchant for learning about and engaging with new people and businesses is incredibly helpful when supporting our clients and their business goals. Audrey clearly enjoys employing her strategic communications skills on a daily basis.
Brinley, who she deems a "high maintenance" and demanding Bernedoodle takes up a lot of private time and joins Audrey on journeys around town.
In 2023, Cierra received her degree in marketing from Oklahoma State University (Go Pokes!). Shortly after graduating, she moved to Denver, fulfilling her life-long goal of residing in her favorite state.
Driven by her enthusiasm for our clients, Cierra loves crafting meaningful, engaging content, and brainstorming new ways to advance their presence on social media.
When not at the office, Cierra enjoys attending hot yoga classes, cooking recipes she finds on Pinterest, and escaping to do outdoor activities such as hiking, paddle boarding, and kayaking.
Job Titles:
- Account Supervisor
- Member of PRSA
An Iowa native, Claire ventured out west to launch her career and spread some Midwest nice across the front range in March 2022. Finding a home in Denver and Prim + Co, she splits her time between helping build brand awareness for Prim clients through earned media and exploring Downtown Denver.
Before being #InWithPrim, Claire graduated with her B.A. in Public Relations from Iowa State University and M.A. in Mass Communication from The University of South Dakota. Over the course of the last five years, she has amassed a wealth of marketing and public relations experience in food & beverage, technology and sports as an in-house intern for a Fortune 500 C-store company, global SaaS start-up, and collegiate athletics department.
With a passion for writing and relationship building, Claire loves getting to know each client personally and taking a deep dive into their goals so she can carefully curate a pitch. She credits her advisors and mentors for influencing her to pursue a career in public relations and embark on the journey from in-house to agency life.
Outside of the office, Claire is a member of PRSA and volunteers her time as Co-Chair for the PRSA Colorado Chapter Communications Committee. You can also find her roaming the aisles of Trader Joe's, sampling coffee shops across the city, enjoying live music and cheering on her favorite sports teams (Go Pack Go!).
Job Titles:
- Senior Account Supervisor
Emily has nearly ten years of experience in hospitality, business-to-consumer and professional services public relations. She was drawn to PR by her desire to support the small businesses that create the foundation of strong communities, which she wholeheartedly supports by creating award-winning PR plans and implementing strategic media relations campaigns.
After graduating from the University of North Carolina at Chapel Hill with a dual major in journalism (PR sequence) and political science, Emily was the lead content specialist and an account manager for a full-service communications firm in Atlanta. During her time there, she managed two PRSA-winning campaigns, one in content marketing and one in crisis management.
Today, she's fulfilling her dream in Colorado by having represented some of the finest breweries, distilleries, festivals, restaurants and coffee shops in the country, including Great Divide Brewery & Roadhouse, Collaboration Fest, Mythology Distillery, Colorado Brewers Guild, the Town of Vail, Molly's Spirits, Hops & Pie and the Underground Music Showcase. Over the last year, she has secured placements in Food & Wine, Forbes, VinePair, Better Homes & Gardens, Reader's Digest, Parade, Cowboys & Indians and Spirit Airlines to name a few.
When she's not brainstorming strategy or honing in on media placement opportunities for her clients, she can be found hosting dinner parties, camping, cheering on the Tar Heels and checking out music venues around the Front Range.
Born in Chicago and raised in Virginia, Kaiya made her way out west in May 2021. As a part of the Prim + Co team, she helps brands engage with their audiences through social media by curating captivating content.
Kaiya graduated with a B.A. in Business Administration with a Marketing focus and a minor in graphic design from Adrian College in 2020. She may not have received a real graduation (thanks to COVID) but she was lucky enough to get to spend a summer studying international marketing abroad at Oxford University, traveling all over Europe in her spare time. In the last few years, she has accumulated marketing, graphic design, and social media experience through working with nonprofits, collegiate marketing and public relations, global start-ups, influencers, and wellness brands.
With a passion for design and content creation, Kaiya loves following the newest trends in social media marketing. She draws on all of her passions and knowledge to help clients succeed by providing engaging graphics and videos.
In her downtime, you can find Kaiya listening to Taylor Swift and Harry Styles, scrolling on TikTok, hiking and exploring the Denver area, and spending time with her adorable kitten, Elouise. Her love of live music, enjoying the Denver food scene, travel, and building communities on social media help fuel her creative energy.
Kelly is a marketing powerhouse with a passion for helping businesses grow through strategic branding and digital marketing. With over a decade of experience in the industry, Kelly has built a reputation as a trusted advisor and creative problem-solver.
After earning her bachelor's degree in Entrepreneurship and Marketing from the University of North Texas, Kelly began her career as the national marketing manager for three multi-unit brands at Del Frisco's Restaurant Group. Kelly was instrumental in driving the company's growth by launching a new restaurant concept and opening over 20 locations across the country.
Kelly's strategic direction and visionary approach have helped countless clients stand out in their respective industries. Her broad expertise in digital marketing, advertising, branding, local store marketing, and photography allows her to create a unique and compelling voice for each client in the market.
When Kelly's not working, she's out and about exploring all that Denver has to offer! You might catch her jamming out at a local concert, whipping up something delicious in the kitchen with farmer's market finds, or discovering hidden culinary gems throughout the city. And on weekends, you'll find her adventuring in the Rocky Mountains with friends.
Prior to joining Prim, Kiersten earned her PR chops at a Cleveland-based firm, where she led local and national media relations campaigns for just about every type of client under the sun - grocery store chain, law firm, medspa, commercial real estate firm, luxury lighting, minor-league baseball, mattresses - you name it, and Kiersten's probably worked on it. In Cleveland, she earned the office nickname "the joy-generator" for her unwavering positivity and ability to forge instant connections with clients, colleagues, and the media.
Kiersten holds a B.A. in Communications with a concentration in Journalism and Public Relations from Monmouth University. Her professional journey began with internships at Move For Hunger and Kivvit, instilling a passion for community engagement and strategic communication.
Following graduation, Kiersten explored her passions before entering the corporate world by working seasonal baking gigs in her hometown, Copper Mountain, CO, and Glacier National Park. (Side note: if you're ever in need of a huckleberry pie, Kiersten's your girl.) During this time, she skied, hiked, and baked her heart out, promising herself that she'd return out West one day. In August 2023, Kiersten fulfilled her promise by packing up and moving to Colorado, where she eventually found Prim and the rest is history!
Job Titles:
- Junior Publicist
- Prim As a Junior Publicist
An Air Force brat, Lauren Howard learned to be both resilient and adaptable from a young age. Denver serves as the tenth city she's lived in during her 22 years of life. A recent graduate of the University of Oregon, it's guaranteed you'll hear her yell "Go Ducks!" countless times during football season.
At age 16, Lauren became the first Miss California to be crowned with naturally curly hair. During her year of reign, she spoke on panels and gave interviews advocating for quality minority media representation.
Her passion for equal representation didn't end here; in 2021, she was one of the select college students chosen nationwide as part of a prestigious Amazon Prime-funded study examining diversity and representation in blockbuster films.
Lauren recently joined Prim as a junior publicist. Here, she assists with creating pitches, curating media lists, and securing press coverage for the clients on her roster.
Liz joined the public relations world after a decade of storytelling experience as a journalist in Colorado and Arizona. Four of those years were spent reporting and anchoring at 9news in Denver where Liz won an Emmy for her coverage on the effects of weak wifi connectivity in rural Colorado communities.
While in news, Liz learned first-hand how important and effective the relationship between PR professionals and media members can be. At Fox 10 in her hometown of Phoenix, her live shots at non-profits would result in a flood of donations and volunteer support. In Tucson, fun morning show segments at local mom and pop restaurants had an immediate impact on sales. In Denver, she worked closely with public health PR contacts and hospitals to keep people updated on COVID-19 developments and shutdowns.
The people in PR who Liz worked with most were those who knew her schedule, her job limitations and the stories she was looking to pitch to producers. That's exactly what she strives to bring to her new life in public relations.
Liz began her PR journey at Bonanno Concepts, where she helped the restaurant group navigate through COVID-19 restrictions. She also secured local, national and international media attention for the group's groundbreaking mental health program.
Liz graduated from Arizona State University's Walter Cronkite School of Journalism and Mass Communication with a bachelor's degree in broadcast journalism and a minor in political science. When she's not working, you'll most likely find Liz visiting new restaurants in Colorado or watching an Avs game at Ball Arena with her husband Ryan. As much as she loves staying busy and traveling, she is at her happiest spending time at home with her husband and their two cats Marie and Gigi.
Mara, a true Arizona native, was born and raised in the heart of the state. A city girl at her core, her passion for public relations stems from a deep-rooted desire to share the stories of Phoenix natives and the businesses that have shaped the vibrant Valley. In 2023, Mara felt the call for change and traded the arid deserts of Phoenix for Denver's snow-capped peaks, eager to immerse herself in the unique community of the Mile High City.
She is a proud Sun Devil, having graduated from Arizona State University's Walter Cronkite School of Journalism with a degree in journalism and mass communication, specializing in public relations. During her senior year, she kickstarted her career in public relations and marketing at a midsized agency. There, she played a pivotal role in assisting local businesses across Arizona and Colorado in achieving their business objectives through innovative social media and PR initiatives.
Through her passion for storytelling and community connection, Mara strives to build brand awareness for Prim's clients by crafting compelling narratives that elevate both the business and the individuals behind them. Authenticity is Mara's guiding principle in relationship building; she leverages this power to forge genuine connections with clients and industry media professionals alike.
Outside of work, Mara is off exploring Denver's local art scene, thrifting for must-have pieces, and trying the city's new restaurants, coffee shops and bars. At home, she loves to curl up on the couch with a can't-put-down historical fiction novel or to binge-watch today's hottest reality TV shows.
Job Titles:
- Account Director
- Associate
A graduate of the University of New Mexico with a B.A. in Marketing, Morgan started her career with the Rocky Mountain Regional Whole Foods team, managing marketing initiatives for all Whole Foods stores in the New Mexico region. In 2017, she made the move north and began her career in the world of PR agencies.
At Prim, Morgan brings her love and understanding of influencer and social media marketing to clients, helping execute campaigns that link the ideal partners to the goals of her clients. With the ever-changing landscape of digital marketing, Morgan helps clients stay on-trend and up-to-date in all areas of social media and influencers. These days, Morgan is branching out into video work, a skill she hopes to bring to all her clients.
Outside of work, Morgan spends her time snuggling her adorable rescue pup, Mia, catching the latest Marvel movie and taking Mia on endless walks. She has a deep love of travel (and all the delicious foods discovered along the way) and has her sights set on Switzerland.
Stephanie has spent 15 years working as a visual storyteller. She began her career as a tv news reporter shooting her own stories, then moved into producing reality television shows and content for networks including Discovery, HGTV, The Weather Channel and NBC Universal.
While Stephanie's initial experience was in video, she took that storytelling knowledge and transitioned those skills into still photography. She specializes in food, headshots, branding and family photography. She uses her storytelling background to always think about what clients are trying to communicate with still images to help support their brand messaging.
We live in such a visual culture. Social media is a powerful and important space if it's used well. Our clients have seconds to make an impression as someone scrolls through a social media feed, and good photography is a necessity to grab a potential customer's attention to instantly communicate messaging. Stephanie is here to help you do just that.
Job Titles:
- Vice President
- Global Down Syndrome Foundation As Senior Director of Marketing
Taylor has worked in media relations and marketing for over ten years in varied spaces including luxury resorts, restaurants, not-for-profits sports, regulated industries, spas, and nightclubs.
While based in Las Vegas, Taylor was responsible for the national marketing and public relations for celebrity chef, Michael Mina. Caesars Entertainment called on Taylor to represent its over 100 owned outlets across nine resorts including those of Gordon Ramsay, Bobby Flay and Jimmy Buffett. At Wynn Las Vegas, Taylor oversaw PR for the highest grossing nightclub in the world and field produced for international and national broadcast teams including CNN's 2016 Democratic Presidential Debate.
Returning to her native Colorado, Taylor joined Global Down Syndrome Foundation as Senior Director of Marketing, spearheading the marketing efforts and celebrity relationships for the largest single event benefitting Down syndrome research, raising $2.6 million. She also directed digital media strategy, served as Managing Editor of Down Syndrome World and worked on lobbying efforts for inclusion and human rights for the differently abled in Washington, D.C. She has secured multiple placements in USA Today, San Francisco Chronicle, LA Times, Forbes, Travel + Leisure, Esquire, Robb Report, "The Chew," "The Talk," "Entertainment Tonight," and ESPN television among others.
Taylor earned her Bachelor of Arts and Sciences from Washington University in St. Louis with a double major in Psychology & Brain Sciences, and American Culture Studies as well as her Certificate in Business Fundamentals from Harvard Business School. Taylor enjoys hiking, exploring mountain towns, playing tennis and volleyball and dining out; and prides herself on being able to pack for nearly any trip in a carry-on.