PERSUASION LAB

Advertising marketplaces have become coincident with information environments. This has transformed the quality of information we receive, the solidarities we are able to forge, and the material choices before us. Persuasion Lab studies these new paradigms of influence and propaganda created at the intersection of computation and capital... Political advertising transparency is a framework that is designed to hide more than it reveals. Through a systematic collection and liberation of political advertising data, we create a parallel archive that is beyond the control and stewardship of advertising platforms, and construct a novel method to study the data and the framework.