HEF FINANCE

While developing underwriting criteria for partner funds, HEF ran into what many people still find in the cannabis lending world - people who said they were direct lenders who were not. We also found a number of firms that represented themselves as direct lenders, issued bogus term sheets, took fees upfront, and disappeared after those fees were paid. The cannabis lending space is still a snake pit to this day. Our mission is to continue to build relationships with money sources and borrowers to become continually more efficient in the matching of the credit profile of a borrower with the right fund. Telling borrowers what they want to hear wastes everyone's time. At HEF Finance, we tell borrowers what it takes to execute a loan, and frequently, it's not what a borrower wants to hear. The fact is that HEF Finance has real competition that have a high level of competency, however, the few companies that believe in honesty and can actually execute loans are few and far between. HEF..

Primary location: Tucson United States