URU

The word "beautiful" brings people: confidence, courage, joy and vitality. During the 311 Fukushima nuclear disaster in Japan, I have seen and met a lot of desperate people and among them there was a couple who left me with a strong impression. They devotedly helping people out who were staying at the auditoriums and shelters for long hours, but they never looks exhausted and were always energetic. After having a conversation with them, I found out that they are actually at their 50s, before that, I thought they are at their 30s. Their act of helping others brings them beauty from inside. We believe beauty has the power to change the world and bring in vitality to our society. It's our mission to create a better world by bringing in new beauty innovations.

Primary location: Tokyo Japan