DECKERS TRADING - Key Persons


Alan Allford

Job Titles:
  • Trading Director
With his wealth of industry experience and contacts, Alan drives sales and also maintains supply chain activities.

Andy Waller

Job Titles:
  • Member of the Board
  • Managing Director Wholesale
Well respected industry veteran Andy leads the sales and purchasing teams and is heavily involved in new product development.

Clifford Brierley - President

Job Titles:
  • President
In 2019 Cliff decided the time was right to play more golf and took the step of making himself company President. This gives him more time at the 19th enjoying the drinks instead of selling them.

Jade Toolan - VP of Sales

Job Titles:
  • Sales Director
Jade has gained a huge amount of experience rising through the Deckers' ranks. Jade looks after some of our largest accounts and leads the sales team across the group.

Max Brierley - CEO

Job Titles:
  • CEO
  • Member of the Board
With a large collection of plates to spin, Max is the driving force behind the many new partnerships, products and investments Deckers have made in recent years.

Paul Roberts - COO

Job Titles:
  • Operations Director
  • Industry Expert
Industry expert Paul started out in the front of house. This gave him invaluable industry insight and makes him a valued member of the team.

Rick Stansfield

Job Titles:
  • National E - Commerce Manager
A 14-year apprenticeship in Deckers retail outlets made Rick the ideal person to manage our E-Commerce department.

Robert Walker - Retail Director

Job Titles:
  • Retail Director
Rob comes from a chef background. He has had a varied career at Deckers including head chef & executive chef. Rob oversees the operations of our three hospitality venues and Deckers Butchery.

Vic Brierley - CFO

Job Titles:
  • Accountant
  • Finance Director
  • Member of the Board
Responsible for operations and accounts, Vic is an experienced accountant who joined the family business from Ernst & Young.